Stand Out from the Crowd with These 6 Creative Label Design Trends

6 Creative Label Design Trends


Are you ready to make your product stand out in 2023? If so, it’s time to pay attention to the latest label printing design trends!

Whether you’re a small business, a large enterprise, or something in between, having your product look its best is essential for making an impression on potential customers. You can create an eye-catching and memorable package with the right label printing design to make your product stand out.

At WTPBiz, we understand how important it is for your products to look their best. That’s why we proudly provide the web-to-print software solution needed to bring your labels up-to-date with the latest design trends. From vibrant colors and modern typography to unique shapes and textures, there are many ways to create labels that will make a lasting impression.

What Is A Label Design?

Are you looking to make your product stand out in 2023? A strategic label design software is a great way to do just that! But first, let’s define a label design—it’s essentially a piece of marketing communication that adorns packaging and contains vital information about the product. It tells you all the essential details, such as what it is, who made it, and how long it will last.

Label designs are usually printed onto paper or plastic sheets which are then applied to the product, making it easily identifiable and appealing to potential customers. It’s also worth noting that labels aren’t just about esthetics—they provide regulatory information too, letting consumers know if it’s safe to use or eat. With label design software, you can easily create stunning labels with minimal effort that meet all industry standards and regulations!

Let’s look at 6 of the latest label design trends in 2023!

web to print- contact us1. Making a Statement With Color and Patterns

Consumers are strongly drawn to vibrant colors and patterns on labels since they can instantly make an impression. That’s why you carefully consider using color and design elements when crafting your label printing. Try combining vivid colors with exciting patterns, and you’ll surely get your product noticed.

For example, a company selling soft drinks could use a combination of red, blue, and yellow in its label design with a bold radial pattern. Or, for health and wellness products, opt for earthy tones combined with nature-inspired geometric shapes. Here’s where WTPBiz’s advanced label design software comes into play – our intuitive platform makes it easy to visually create stunning labels that capture the eye in one glance.

Also, don’t forget that color has particular associations: dark shades convey sophistication, while lighter pastels can add a playful touch. So if you want your product to stand out in 2023, create a label that speaks volumes by playing around with striking color palettes and modern designs!

2. Utilizing Digital Printing Techniques

Why not use digital printing techniques to make your product stand out in 2023? With digital printing, you can create more eye-catching labels than ever before. The possibilities are practically limitless, whether you go for full color or just a few elements. Plus, digital printing is faster and more cost effective than traditional printing methods.

  • Printing Quality:

Thanks to modern digital printers, you no longer need to worry about paper jams and blurry images as the print quality is crystal clear with every job. Many printers now have extra features like variable data printing for added versatility.

  • Shorten The Supply Chain:

What if we said you could reduce your supply chain and make your label printing designs even more efficient? With label design software, you can quickly create and manage your labels without outsourcing the work. This eliminates the delay associated with shipping tasks back and forth between suppliers and ensures that all of your projects are produced on time and within budget.

  • More Customization Options:

Digital printing also offers more customization options than ever before. From special finishes like foil stamping to embossing or debossing—the sky’s the limit! Not only this, but you can also add unique shapes to your labels which will help them stand out from the crowd effortlessly.

So what are you waiting for? Utilizing digital printing techniques is one of the best ways to ensure your product stands out in 2023!

3. Using Special Effects to Enhance Labels

You may not know it, but using special effects on your labels is a fantastic way to set your product apart from the competition in 2023. With a few creative elements, you can give your label design a complete makeover and make it pop!

So what kind of special effects can you use? Let’s take a look at three of the most popular options:

  • Add Glitter and Shine:

Adding glitter or shine to your label is one of the best ways to draw attention. Plus, it gives your label a bit of sparkle and personality. You don’t have to go crazy with glitter—a little goes a long way! However, if you want something extra special, consider adding holographic foils—they lend labels an unmistakable 3D effect that will tantalize customers.

  • Opt for Special Printing Techniques:

Getting creative with printing techniques is always a great way to stand out. Embossing, foil stamping, and thermal transfer printing are just some methods to create unique textures in your labels—texture adds depth and dimension to any design.

  • Go for Unique Shapes and Sizes:

Unique shapes and sizes are also helpful in making your label printing stand out. Round labels are becoming increasingly popular due to their eye-catching nature, while unusual sizes (like cutouts or die-cut shapes) can help add a touch of flair. All in all, this is one effective trend that’ll instantly make an impact!

Of course, creating eye-catching labels isn’t easy! Thankfully WTPBiz streamlines the process by providing users with access to hundreds of templates

4. Interactive Label Design for Enhanced Shopping Experience

Interactive labels are one of the newest and most exciting label design trends of 2023! They have the potential to completely revolutionize the customer shopping experience by adding a whole new level of interactivity and engagement.

So, what makes them so special? These labels are designed to respond to movement, temperature, and touch triggers—thanks to a combination of modern web to print technology, sensors, RFID tags, and data-driven displays.

But how can these labels benefit you? Here are some examples:

  • With an interactive label, customers can access product information quickly by simply scanning the label.
  • The labels also allow you to track customer behavior and use this data for personalized marketing campaigns.
  • It’s also possible to use interactive labels for digital-based promotions like discounts or freebies.

By utilizing label design software, you can easily create interactive label designs that meet all your unique requirements—from sourcing images and text to designing complex shapes with images, text, and gradients. So why not give your products the extra edge they need in 2023 with our interactive label design solutions?

5. Leveraging Branding Opportunities With Unique Label Shapes

From circles to squares to clover-shaped labels, unique label shapes can make all the difference in product packaging. You can quickly differentiate your product from the rest by leveraging branding opportunities with unique shapes and sizes!

For example, a curved label shape helps draw attention to your product on the shelf. It stands out against competitors sticking with traditional square and rectangular shapes. An added benefit? It will also be easier for customers to remove from its packaging.

To create these eye-catching labels, look no further than sticker design software providers. With its automated template design engine, you can instantly generate custom labels in any shape and size you desire without compromising quality! Plus, all label designs start from scratch, so you can be sure that every logo is customized for your individual needs.

So if you’re looking for a way to make your product stand out in 2023, think beyond traditional label printing shapes and opt for unique ones! WTPBiz is the perfect solution for creating custom-made product label designs in no time flat – so why not try it?

6. Going ‘Green’ With Eco-Friendly Labels

It’s no secret that consumers are more conscious than ever about what they buy. In turn, businesses are pressured to be conscious of their environmental impact and invest in sustainable packaging solutions. That’s why more and more companies are turning to eco-friendly labels—and you should too!

Eco-friendly labels make your products stand out and show your customers that you’re serious about sustainability. Plus, using the right label design software partner can help bring these labels to life with fewer resources consumed.

Benefits of Eco-Friendly Labels:

Going ‘green’ with eco-friendly labels offers a variety of benefits:

  • It reduces waste because it uses less plastic and material than traditional packaging solutions
  • It helps save costs since labeling materials can be sourced from a range of recycled and biodegradable materials
  • It helps enhance brand reputation by showing customers that you care about the environment and work proactively towards reducing your environmental footprint
  • It increases customer loyalty by connecting consumers with your product on an emotional level

Bringing Your Eco-Friendly Labels to Life:

Bringing eco-friendly labels to life does not have to be complicated! With WTPBiz, you can design custom print on demand labels for your products quickly, efficiently, and sustainably. The sticker design software provider offers various features that help lower waste consumption and improve efficiencies – such as auto-pagination for large orders, full-color printing capabilities, and support for digital or batch printing processes. With WTPBiz, printing eco-friendly labels while saving time and money has never been easier!

WTPBiz: The Ultimate Web-to-Print Software

WTPBiz: The Ultimate Web-to-Print Software

Did you know that web-to-print software solution revolutionize how labels are designed and printed? With WTPBiz, you can create stunning labels easily and quickly. Web-to-print software solution allows businesses to design their product label with a custom design and automated printing process.

You may not know this, but WTPBiz is the ultimate web-to-print software for labels. This cloud-based solution offers a wide range of features to produce beautiful, custom labels quickly and effortlessly.

Here’s what makes WTPBiz stand out from the rest:

  • Simple Set Up:

Setting up can be done in just a few minutes – no complicated setup or coding knowledge is required. With a few clicks of a button, you can start designing stunning labels immediately!

  • Easy Design Process:

The sticker design software intuitive drag-and-drop interface lets you easily create professional-looking labels with little effort. It also has an extensive library of templates and graphics to help you customize your label printing designs to your exact specifications – all in one place!

  • Affordable Prices:

You’ll be pleased to know that WTPBiz is one of the most affordable web-to-print solutions. With its competitive pricing, you won’t have to break the bank to have amazing product label designs!

So if you’re looking for an easy, affordable way to create custom labels, WTPBiz is the best sticker design software for you!


In conclusion, the trends above are just a few that you can use to get your products noticed in 2023. With the right mix of technology and creativity, you can create label designs that make your products stand out. Using a web-to-print software solution such as WTPBiz, you can easily create stunning product label designs that meet the latest trends and give your products an edge.

With WTPBiz, you can start creating stunning labels without going through coding or manual design. With its user-friendly interface and customizable features, you can create labels that make your products stand out and get noticed. So, start creating your products’ labels to stand out and make an impression in 2023!

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