9 Best Tips for Creating an Eye-Catching Travel Brochure
What is a travel brochure ?
Travel brochures are an excellent promotional tool whether you own a travel company, work as an individual travel agent, or simply want to market your tourist attraction.Tourism brochures aren’t just for five-star hotels. Many of the businesses, such as museums and parks, can be considered tourist destinations. As a result, they must invest in travel brochures in order to attract an increasing number of customers. If your company could be considered a tourist destination, it would be a wise decision to create travel brochures for your company.
In the following guide, we will discuss some of the best brochure design tips that you can use to create amazing travel brochures.
Once the brochure is finished, you can print it from a web-to-print store and use it for your company. As an alternative, you can sell it just about anywhere, such as a restaurant, state park, travel agency, etc. To assist in spreading the word, think about sharing your brochure online.Alternatively, you can also take the help of a brochure making software or brochure designer software.
Let us now look at the features of a stunning tourist brochure. Including these small details and tips will enhance the beauty and appeal of your brochure –
1. Use the right images to draw readers in
When it comes to vacations and travel, visualization is key. People often daydream about palm trees, the sea, and sandy beaches. Moreover, destination travel and weekend getaways amaze people.Your travel brochure should entice people who are eager to travel to their dream location as an escape from their hectic daily schedule. This is the main justification for using images that elicit feelings and encourage readers of your brochure to picture themselves at their ideal vacation spot.Images are therefore regarded as being the most crucial component of your travel brochure. Readers will become interested in the images. It is something that makes it easier for them to envision themselves at that specific location.
Why is this important?
If the images do not look appealing, then there are chances that the destination will also not look that appealing. And nobody would like to visit this type of destination. This is the main reason why it is crucial to know what to showcase to catch the attention of readers.
Consider asking yourself what will appeal to the people and the type of vacation they are thinking to have. For instance, based on the things that would appeal to your targeted group of people, you could include a mountain, sea, or just a campfire in the woods.
Where to select pictures from?
There are many stock photo websites such as Unsplash, Pexels, Pixabay, etc., from where you can get high quality, appealing and sharp images to use in your travel flyer, and that too completely free of cost.
Also, focus on including a few photographs of individuals having a wonderful time so that customers can see themselves at your destination. The idea is to utilize the superior quality of the stock images or hire a specialist photographer since bad photos can be worse than having none.
The quality of your images will determine whether your brochure succeeds or fails, so focus on selecting those that look great while also precisely matching your spot. If your destination is unique or unusual, consider hiring a photographer to capture the essence of that location. In this manner, you will undoubtedly attract visitors looking for something unique.
2. Utilize A Color Scheme
The colors that are going to use in your travel brochure tend to play a major role. Colors are something that says a lot about your spot. As the color scheme will most likely be the primary thing people see in the brochure, understanding the psychological impacts that the colors have on people would be advantageous in this aspect. You want your brochure to have the same vibe as the destination you are focusing to promote.
For example, Blue is a color that can help you communicate peace, trust, and tranquilly, and lighter blues can help you relax. Thus, if your travel website is peaceful and your target customers are looking for a peaceful vacation, you will be able to send the right message by using light blues.
In this regard, consider how the colors you select will interact with the images you’ve included in your brochure. To create a cohesive feeling, the color scheme and photos should complement each other well.
Assume you want to market your beach vacation spot as both relaxing and lively, and then choose colors accordingly. To make an impression on people, the colors in your brochure should effectively match the tone of your travel destination.
Why is this important?
The colors in your brochure and photographs may help customers understand what to expect. After you’ve finalized your photographs and color scheme, your brochure will begin to take shape. One more important factor to consider is the content of your brochure.
3. Consider Writing Descriptive Copy
Being descriptive is considered to be the key whenever it comes to the copy or text of your travel brochures. You wish to paint a picture in the minds of your readers and make them think that this is a destination they must visit. This is the main reason why you should focus on writing a descriptive copy whenever it comes to your travel brochures. There are more chances for a descriptive copy to convert and you should take it seriously if you want to achieve success.
In this aspect, you must decide on what information you want to convey to the tourists. Create engaging written content that is needed to be printed on the brochure based on that particular information. Your main goal should be to tell the travelers why they should consider visiting that particular destination and as discussed above, you need to be descriptive in this aspect.
4. Keep It Informative & Detailed
You should focus on creating travel brochures that are both descriptive and educational. When customers travel, they frequently enjoy learning more about the culture or specific things they are unfamiliar with.So, you should focus on maintaining an informative tone throughout your writing and give a little bit of information all through your writing; this serves as a compelling, authoritative argument to your audience.
It means that you are proving that you know what you’re specializing in, which gives your leads confidence to buy. Overall, make sure you are crafting punchy copy that can transport your customers to their travel moment.
What to avoid ?
Avoiding unusual phrases, jargon, and extremely difficult words is one of the general tips you should keep in mind. Before you finalize your travel brochure, double-check it for spelling errors. Consider re-reading it a few days later to ensure your complete satisfaction with the final product.
5. Be Careful About The Typography And Fonts You Are Using
Does your business possess a typography palette or brand guidelines? If yes, then you should essentially make sure, that you are correctly utilizing fonts. In case, you are not having a typography palette, then it is recommended to create one. Brand guidelines always help with brand consistency.
Additionally, it guarantees that all of your marketing materials are consistent. Therefore, whenever selecting fonts for your travel brochures, you should stick with readable and simple fonts. Overall, the fonts you select should successfully complement the chosen theme.
6. Make Information Easy To Read And Understand
People consider traveling to get away from all of the stresses that they face in their daily lives. So, the worst thing you can do is make them anxious while they try to read the contents of your vacation brochure.
One of the most common problems with travel flyers is information overload, so if you believe yours has too much information, remove it. The font size you select should be large enough for easy reading. You should think about using fonts that were designed as “book fonts” in this regard.
More tips –
Another thing to remember is to keep your paragraphs short. Larger text blocks can be intimidating to readers, which is why you should use images and white space along titles to effectively break up the big blocks. Finally, for readers who prefer to scan text, you should include plenty of bullet points, sub-titles, and other design elements
7. Why Should Travelers Consider Visiting One Location Over Others?
One of the most difficult challenges in this aspect is competing with numerous other vacation spots. Regardless of your location, you should concentrate on informing people about all of the benefits of your specific destination.
This could specifically include benefits like top-notch hotels, reasonable pricing, exclusive entertainment, as well as other exclusive attractions. The advantages should not only be incorporated in your copy but also bullet points, as well as sub-titles.
Consider adding these benefits to your images as well. It is something which will help you to effectively stand out from your competitors. Also, it will help your customers to do an effective comparison between your destination and the others.
The more benefits you provide, the more likely you are to attract new customers and provide them with the best vacation experience they have in their life. It is one of the best travel brochure ideas that you should essentially focus on.
8. Persuade Them To Act
An excellent brochure motivates people to act. This action could include a wide range of things like calling a particular number or visiting a website. You should be ready with an idea every time so that you can effectively track the action.
More guidance –
Offering a “limited time only” deal, a free night at a hotel, or other incentives are just a few ways to get people to move faster. People will be much more likely to take advantage of your offer and do so as soon as possible if you can successfully create a sense of urgency.
9. Make Use Of A Template To Save Time
If you are in a rush or do not have much experience in designing, a template can help to save you a lot of your time as well as effort. With the help of a proper template, you would be able to make sure that your brochure looks professional. In this regard, all that you need is to choose a template that effectively matches your destination.
The key to creating outstanding travel brochures is combining great design, fantastic images, compelling copy, and an enticing color scheme. By using a brochure design tool, you can create digital travel brochures for distributing it online. Using a template will make the process easier and less time-consuming, and not everyone is a design specialist.
Hence, take the help of a brochure designer software online if needed.
After reading this article, we hope you will be able to produce visually appealing and educational travel brochures. Your potential customers can learn all there is to know about the location and the thrilling advantages of traveling there by simply perusing travel brochures.You’ll need to print your beautiful travel brochure design after you’ve designed it, and a web to print service provider can assist you in realizing your dream. What are you waiting for then? Make the most of today’s informative and aesthetically pleasing travel brochures.
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