Best Tips to Create a Visually Appealing Travel Brochure
Tourism brochures are not only for five-star resorts. Many of the businesses can be considered travel destinations, for example, museums, parks, etc. So, they need to invest in travel brochures to attract more and more people to their business. In case, your business could be considered a tourist destination, then it would be a worth decision to create travel brochures for your business.
Travel brochures are a terrific promotional tool whether you are operating a travel business, an individual travel agent, or just marketing your tourist attraction. So, in this guide, we will let you know some of the best brochure designing tips which you can make use of, for creating stunning travel brochures.
Once you are done with creating the brochure, you can print from a web to print store and use it for your business. Or else, you can also sell it almost anywhere, including a restaurant, state park, travel agency, etc. You can also consider sharing your brochure online for spreading the word.
Now, let’s move on to the tips which will help you to come up with the best travel brochures.
- Make Use Of Right Images To Entice Readers
It’s all about visualization whenever it comes to traveling and vacations. People fantasize about sandy beaches, the sea, and palm trees. Your vacation brochure should appeal to those people who are looking forward to visiting their dream destination to escape from their day-to-day busy schedule. This is the main reason, why you should make use of photos that evoke emotion and help your brochure’s readers to imagine themselves at their dream travel destination.
So, images are considered to be the most integral part of your travel brochure. The photographs will draw the attention of a reader. It is something that helps them to picture themselves at that particular destination.
In case, the images do not look appealing, then there are chances that the destination will also not look that appealing. And nobody would like to visit this type of destination. This is the main reason, why it is crucial to know what to showcase to catch the attention of readers.
Consider asking yourself what will appeal to the people and the type of vacation they are thinking to have. For instance, based on the things that would appeal to your targeted group of people, you could include a mountain, sea, or just a campfire in the woods.
There are many stock photo websites such as Unsplash, Pexels, Pixabay, etc., from where you can get high quality, appealing and sharp images to use in your travel flyer, and that too completely free of cost.
Also, focus on including a few photographs of individuals having a wonderful time so that customers can see themselves at your destination. The idea is to utilize the superior quality of the stock images or hire a specialist photographer since bad photos can be worse than having none.
The quality of your images will determine whether your brochure succeeds or fails, so you should focus on choosing those which look excellent while also precisely corresponding to your spot. In case, your destination is unique or unusual, consider hiring a photographer for portraying the charm of that particular place. In this way, you will undoubtedly attract visitors who are seeking something unique.
- Utilize A Color Scheme
The colors that are going to use in your travel brochure tend to play a major role. Colors are something that says a lot about your spot. As the color scheme will most likely be the primary thing people see in the brochure, understanding the psychological impacts that the colors have on people would be advantageous in this aspect. You want your brochure to have the same vibe as the destination you are focusing to promote.
For example, blue is such a color that helps in communicating peace, trust, and tranquility and lighter blues contribute to having soothing effects. Thus, in case your travel site is peaceful as well as your targeted customers are considering looking for a peaceful vacation, then you would be able to deliver the right message by making use of light blues.
In this regard, you need to think about the way, the colors you choose will work with the images that you have added to your brochure. To produce a united feeling, the color scheme, as well as photos, should effectively complement each other.
Assume you are attempting to market your beach travel spot as both relaxing and lively, then you need to choose colors accordingly. The colors, in your brochure, should effectively match with the tone of your travel destination to create impacts in the minds of people.
It means that the colors in your brochure and photographs might work together to assist customers to understand what to expect. Your brochure will start to take its form after you have finalized your photographs as well as your color scheme. There is one more crucial element to consider and that is the content of your brochure.
- Consider Writing Descriptive Copy
Being descriptive is considered to be the key whenever it comes to the copy or text of your travel brochures. You wish to paint a picture in the minds of your readers and make them think that this is a destination they must visit. This is the main reason, why you should focus on writing a descriptive copy whenever it comes to your travel brochures. There are more chances for a descriptive copy to convert and you should take it seriously if you want to achieve success.
In this aspect, you must decide on what information you want to convey to the tourists. Create engaging written content that is needed to be printed on the brochure based on that particular information. Your main goal should be to tell the travelers why they should consider visiting that particular destination and as discussed above, you need to be descriptive in this aspect.
- Keep It Informative
Not only descriptive, the travel brochures, but you also focus on creating should be informative as well. Whenever customers are traveling, they tend to enjoy learning more about culture or the specific things that they do not know.
So, you should focus on maintaining an informative tone throughout your writing and give a little bit of information all through your writing; this serves as a compelling, authoritative argument to your audience.
It means that you are proving that you know what you’re specializing in, which gives your leads confidence to buy. Overall, make sure you are crafting punchy copy that can transport your customers to their travel moment.
One of the general tips that you should focus on keeping in mind involves avoiding unusual phrases, jargon, and extremely difficult words. Before you finalize your travel brochure, you need to double-check it for any spelling mistakes. Also, consider re-reading it, a few days later to make sure you are completely satisfied with the final output.
- Be Careful About The Typography And Fonts You Are Using
Does your business possess a typography palette or brand guidelines? If yes, then you should essentially make sure, that you are correctly utilizing fonts. In case, you are not having a typography palette, then it is recommended to create one. Brand guidelines always help with brand consistency.
It also makes sure that all your marketing collateral aligns with each other. So, whenever you are considering choosing fonts for your travel brochures, you should stick to simple and readable fonts. All in all, the fonts, you choose should effectively suit the theme you have picked.
- Make Information Easy To Read And Understand
People consider traveling to get away from all the stresses which they come across in their day-to-day lives. So, the most awful thing which you can do is to stress them out while they try to read the contents of your vacation brochure.
One of the typical issues with travel flyer involves information overload, so if you believe yours is loaded with a lot of information, you need to cut those out. The size of the font, you choose should be such that you can easily read it. In this regard, you should consider making use of those fonts that were created as “book fonts”.
Another important thing is to keep your paragraphs short. Larger text blocks can be daunting to the readers and this is the reason, why you should make use of images, white spaces along titles to effectively break up the big blocks. Finally, for readers who always prefer to scan text, you need to provide plenty of bullet points, sub-titles as well as other design elements.
- Why Should Travelers Consider Visiting A Particular Location Over The Others?
One of the biggest challenges that arise in this aspect is that you are contending with many other vacation spots. Irrespective of your location, you should focus on letting people know about all the advantages of your particular destination.
This could specifically include benefits like top-notch hotels, reasonable pricing, exclusive entertainment, as well as other exclusive attractions. The advantages should not only be incorporated in your copy but also bullet points, as well as sub-titles.
Consider adding these benefits to your images as well. It is something which will help you to effectively stand out from your competitors. Also, it will help your customers to do an effective comparison between your destination and the others.
The more benefits you provide, the more likely you are to attract new customers and provide them with the best vacation experience they have in their life. It is one of the best travel brochure idea that you should essentially focus on.
- Persuade Them To Act
An excellent brochure motivates people to act. This action could include a wide range of things like calling a particular number or visiting a website. You should be ready with an idea every time so that you can effectively track the action.
There are also several ways in which you can get people to take action sooner like proposing a “limited time only” deal, a one-night free stay at a hotel, etc. In this way, you would be able to effectively generate a sense of urgency, making people much more likely to take advantage of your offer and that too at the earliest.
- Make Use Of A Template To Save Time
If you are in a rush or do not have much experience in designing, a template can help to save you a lot of your time as well as effort. With the help of a proper template, you would be able to make sure that your brochure looks professional. In this regard, all that you need is to choose a template that effectively matches your destination.
After that, you can customize it in any way you would like. The best part is that, by making use of a brochure design tool, you can also create digital travel brochures for distributing it online which include different social media platforms.
Making use of a predesigned travel brochure design template will make the process easier and less time-consuming. Let’s face it, not everyone is a design specialist, therefore using a template to create outstanding online travel brochures will save you from having a poorly designed brochure. So, the key to creating outstanding travel brochures involves combining great design, fantastic images, compelling copy, along enticing color scheme.
We hope, after reading this guide, you would be able to create travel brochures that not only look visually appealing and stunning, but it is also informative. Just, by having a look at the travel brochures, your potential customer will be able to get an idea about the destination along with the interesting benefits that come with visiting your travel destination.
After you have created a stunning travel brochures design, you need to print this and a web to print service provider can play a major role in this aspect to bring your vision into reality. So, what are you waiting for? Leverage the full potential of informative and stunning travel brochures today.