Selling personalized photo books is becoming an increasingly profitable business, thanks to the increasing demand for custom-made products to help customers preserve memories. An easy and efficient way to sell these photobooks is by creating an online store using Shopify, which is known as the fastest-growing eCommerce platform, due to its highly flexible integration tools. 

Photobook design is one of the best means to sell photo books on Shopify with tools like WTPBiz, allowing your customers to create personalized photo books with no action required on their part, and at the same time expedite your business processes. In this article, we will look at the advantages of selling photo books on Shopify and how to integrate the designer into your site to provide an improved customer experience and increase sales.

Why Sell Photo Books on Shopify?

The photobook market is thriving, and with Shopify, there could not be an ideal time to grab a piece of the cake. This is why selling photobooks is worthwhile:

An Expanding Market with Healthy Profit Margins 

The global photobook and album market is expected to grow annually at a rate of 3.7%, reaching an estimated value of USD 4.82 billion by 2032. The personalized gift segment, especially for special occasions like weddings, vacations, or family functions, is primarily driving this growth. As the market expands, so do the chances of Shopify store owners tapping into this profitable niche.

Higher Average Order Value

In terms of average order value, photobooks usually score higher than just plain prints or any other photographic product. It is evident that personalized photo books, containing custom layouts, text, and photos, enjoy a higher price point. Therefore, each sale above that is significantly more beneficial to your bottom line; thus, such an approach could act as a great means to work on profits.

Shopify's Naturally Built Shopper Base

Shopify already owns a great consumer base internationally; hence the cost of acquiring customers would also be lower. As an owner of the store, you get to experience the expansive Shopify marketing ecosystem, which will allow you to reach a much wider audience without having to rely on any expensive ads or marketing campaigns.

How the WTPBiz Integration Works?

The one-stop solution for adding a photobook designer on your Shopify store is WTPBiz. The inbuilt integration will allow for a heavy, well-thought-out photobook design tool that is pleasant to use, virtually on your store. Let's review how the WTPBiz photobook designer works. 

Admin Panel: Create and Maintain Templates

With WTPBiz's integration of a photobook designer, you can work on creating, managing, or modifying your photobook templates through a powerful admin panel. This very easy-to-understand program allows you to create templates for many events, including weddings, vacations, birthdays, or baby milestones etc. After they are created, these templates are then linked right back to your Shopify products. 

Template URL and Product Links

The next step would involve linking each photobook template to a corresponding product at your Shopify store. The linking is done via meta-fields, ensuring the correct template will always be associated with the correct product listing. Such seamless integration would allow your customer to quickly find the desired photobook template that fits their need. 

Customer Customization

Another exciting feature in WTPBiz photobook designer is its drag and drop editor. Easy to use, customers upload photos, modify text, and personalize the images on their photobooks. Customers can save drafts so that they can come back another day to make final changes before confirming their orders. This flexibility creates an immersive shopping experience that guarantees repeat business.

Pixel-Perfect Output 

After the customers have completed their design of the photobook, the WTPBiz integration generates a high-quality, press-ready PDF file. This output is perfect for the printing process, ensuring that the final printed product will look exactly as good as on-screen. The quality is maintained whether you print in-house or employ the services of a third-party printing house. 

Flexible Fulfillment 

You get options on how you would like to fulfill your orders; either print the photobooks in-house if you have the equipment or send the files to a cloud printing service like Cloudprinter.com or Gelato. This flexibility ensures you will scale your business without worrying about production capacity.

Onboarding: The Simple 6-Step Process

Getting started with the photobook designer from WTPBiz on your Shopify store takes an easy and snap approach. This is a simple six-step process for integrating the designer into your store:

Book A Demo with WTPBiz

To begin, you should arrange a free demo with the WTPBiz team. During a 15-30 minute call, the features and benefits of the photobook designer tool will be walked through.

Personalized Walkthrough & Consultation

 During the demo, WTPBiz will consult on mapping the tool to fulfill your store needs and target audience in the best possible way.

Pick a Plan

You'll choose between a monthly subscription plan or a one-time lifetime license. Choose the option which suits best with your budget and business model.

Integration Handled by WTPBiz

After choosing your plan, WTPBiz will take care of the integration, which includes server setup, configuring the design tool, setting up meta-fields, and creating your first photobook template. This takes around 4-5 business days.

Expert Training Session

An expert training session is conducted for your team, ensuring you know how to manage and work with the photobook designer tool. This training is recorded for future reference.

Launch & Start Selling

After integration is completed, you go live! The photobook designer will be live on your product pages for you to start selling immediately. 

Quick: Most merchants complete the demo-to-live store process in under a week.

Organizing Products, SKUs, and Prices

Once the photobook designer system is integrated into your Shopify store, it is time to organize your products, SKUs, and pricing to ensure a smooth shopping experience for customers. 

Setting up Photobook SKUs

Have a clear and uniform SKU system for your photobook products, where you will have SKUs like "PHB-8x8-HC-LF" to differentiate between specific sizes and cover types. This will help to manage your inventory while ensuring accurate product listings. 

Bulk Edit Prices of Photobooks

The spreadsheet view of Shopify enables you to bulk edit your prices for all your photobook products, which can be very useful when it comes time to change prices for templates considering offering sales or promotions. 

Quantity Discounts

Shopify allows you to put a bulk discount right on the product pages if you intend on providing volume discounts for wholesale customers or professional photographers. In this manner, you can grab bigger bulk orders, thus improving your sales.

Printing & Shipping Options

WTPBiz provides a variety of printing and shipping choices for your photobooks:

Print In-House

If you possess the required equipment, you can download the press-ready PDF and print the photobooks in-house. This is an excellent option for stores that can fulfill the orders themselves. 

Cloud Printing

In case you do not have the proper printing equipment or need global fulfillment, you could work with the cloud printers such as Cloudprinter.com or Gelato. By a single click, you can send the order directly to the cloud printer for printing and shipping.

SEO Fast Wins for Photobooks 

Try optimizing your photobook products for search engines to attract more customers to your Shopify store. Some quick SEO tricks are: 

Create Collections of Photobooks 

Create collections based on categories like wedding, travel, and baby photo books. This will help customers easily find what they're looking for.

ALT Text for Photo Book Images 

Provide all your photobook images with a description as ALT text. For instance, instead of generic terms like "photobook1," say "8×8 lay-flat wedding photobook." The more informative you are, the better.

Schemas for Product and Software Application

Schema markup helps improve the visibility of your product pages in search results. Use product schema for photo books and software application schema for the design tool.

Final Words

For example, if you are great at selling, you can create photo books on shopify and earn profit from this flourishing market. The WTPBiz photobook designer is integrated to give your customers a fully customized and seamless presentation shopping experience from personalized templates to flexible fulfillment options. The entire photo book creation and printing process is worry-free with the WTPBiz photobook designer.

Great! I'm going to start selling photobooks today. Book a free demo with WTPBiz and see how their powerful photobook software can transform your Shopify store! 

Book Your Free Demo with WTPBiz Now!