Promotional Materials to Win Customers Over In 2023

Promotional materials are considered to be a great part of any marketing strategy, and they come in a wide range of shapes, types as well as sizes.

From business cards, mugs to banners, these marketing tools effectively promote your brand. This is specifically because they contribute to providing a gift to your audience and something to hold on to. So, it reminds them of your web to print shop every time they use or see it.

Trade shows, events, as well as conferences spring to mind while thinking about promotional products. Specifically, due to the long loss of physical networking as well as face-to-face interactions, events like these are expected to make a significant comeback in 2021. This is specifically because of the recent issues taking a toll on many businesses. Even if your company has never attended a trade show or an event before, promotional products are still a great way to effectively promote your company.

You can focus on using promotional materials as on-site handouts, or within virtual event giveaways. Also, you can consider mailing to clients as well as prospects, among other things. Many of your competitors aren't doing it, therefore you'll stand out much more than before.

Best Promotional Material in 2023

We've put up a list of the best promotional items that will win over your customers and are the ideal branded items to add to your marketing plan. It will assist you in selecting the proper materials for your marketing strategy. 

1. Pens 

Pens are regarded as a proven marketing tool that is utilized by all types of businesses whether it is large or small. These are a wonderful promotional tool since everyone uses them, whether they put them in a pen holder or drawer, carry them in their purse or briefcase, or even leave them in their car for times whenever a pen is required. They can be utilized as a grab-and-go item on your front desk, handed out for document signings, or even mailed. Pens are the ideal item to include within a kitted project that will be mailed to prospects and customers. It is specifically due to their small size. This is a particularly effective tactic because, with more people working from home than ever before, they can put your pen to good use while still keeping your brand top of mind. 

2. Sticky Notes and Notepads

Taking notes as well as writing down reminders are some important tasks that we do daily. Everyone can hugely benefit from a sticky note or notepad, whether it's to make a shopping list, leave a reminder particularly on the counter, or take notes at the time of a meeting.

So, giving them out or mailing them with the logo of your company is considered to be an excellent form of marketing. Your audience will see your logo every time they write in it, enhancing brand recognition and awareness continuous exposure to your brand.

3. Stickers 

Stickers are a terrific method for your customers to show their loyalty to your brand or spread the word about your web to print business. These are also engaging approaches to engage prospects with your business. Also, these are a great way to advertise, and your audience has a lot of options for where they can position them. So, with the help of stickers, you would be able to effectively promote your brand. In comparison to many other promotional products, stickers are also very affordable. You can hand them out, offer them to individuals who sign up for your weekly newsletter or include them in your direct mail marketing campaign.

Giving away free promotional stickers is an excellent marketing strategy since it encourages prospects and customers to connect with your organization while also increasing brand exposure. 

4. T-shirts 

T-shirts are a great way for effectively promoting your company. The best part about this particular stuff is that it never goes out of style which makes it one of the best promotional product ideas. You're converting your audience into walking ads or brand ambassadors when you hand out, mail, or give away a promotional t-shirt. Along with your logo, you can focus on incorporating a distinctive design that can serve as a conversation piece and get people talking about your company. In this regard, you can focus on hosting a giveaway as well as informing your audience that if they share a photo of themselves wearing your t-shirt on social media, they'll get a discount or a freebie. T-shirts are affordable promotional items when compared to the incredible value they provide to your brand. 

5. Calendars 

Calendars are an outstanding item for mailing to business partners, customers, prospects as well as potential ones. These are ideal for brand awareness and, depending on your objective, are the best gifts to offer to your favorite clients due to their year-round usage.

Calendars are also wonderful items for customization using variable data printing. It allows for the perfect customer appreciation gifts that demonstrate your genuine interest in building a relationship with them. On each of the pages, you can include a snippet of the services or products you offer along with the contact info. So, every month, your audience has a reminder as well as easy access to contact you. 

6. Tote Bags

Tote bags are usually a good promotional gift to give your audience. These have grown in popularity over time specifically because of their environmental effect.

You can focus on mailing them out as giveaways. If you want, you can use those as a substitute for paper bags for your customers. A lot of individuals keep these bags in their homes and utilize them regularly. So, by handing them out, you would be able to raise your brand awareness while also providing customers as well as prospects with durable promotional material.

7. Banners 

Banners are incredibly useful whenever hung at social events as well as trade shows. These can also be used to promote your web to print business when hung outside your shop. With the help of banners, you would effectively promote a grand opening or a big sale. X-stand banners, retractable banners, as well as vinyl banners, are some of the available options. As banners are a large format item, these allow you to be more creative with your designs. These are an eye-catching promotional item that tells the spectator about your brand, discounts your business is offering or special events you are holding. Another advantage of banners is that these enable you to include a large enough call to action. As a result, it can be easily viewed by anyone who walks by. 

8. Drinkware

Branded drinkware, includes glassware, mugs, tumblers, and more. These are some of the most popular promotional items due to their reusability aspect. You will come across a range of drinkware options to choose from. All that you need is to make use of this as a promotional gift. You can give them out as promotional freebies at events, mail them to customers as prizes, or give them away whenever a customer makes a purchase. Regardless of how you use promotional drinkware, these will be used again and again. The best part is that your brand gets promoted every time. 

9. Power Banks 

Power banks are regarded as highly popular promotional items, with the rapid evolution of technology. The demand for technology is rising day by day. These are portable and lightweight means for your prospects and customers to charge their devices while also being exposed to your brand. The best part is that everyone has a mobile phone, therefore your branded power bank will be appreciated and used by everyone.

Power banks are also available in various designs as well as sizes. For your outdoorsy as well as the on-the-go audience, there are models with numerous charging ports and even an attached flashlight. Customers, as well as prospects, will be able to charge their devices wherever they are. At the same time, you would be able to promote your brand.  

10. Sunglasses 

Another wonderful promotional item is sunglasses, which can turn your audience into walking advertisements. They're great for outdoor events, for effectively protecting the eyes of your prospects. You can also give them away as handouts or gifts or even as part of a promotional package.

This particular item tends to bring comfort as well as style to your audience while also enhancing your brand visibility. Sunglasses are also much handy since these can be left in the vehicle, thrown in a beach bag, or carried in a handbag at all times. You can even promote your brand even further by giving out gifts to customers who tag your firm in social media posts wearing your promotional sunglasses. So, you can make use of sunglasses in the same way as t-shirts.  

11. USB Drives 

USB drives are still widely used, despite the rising popularity of cloud storage. Even if there is no internet connection, data is always accessible. USB drives are also convenient to carry as well as a store because of their small size. Furthermore, a USB drive is preferred by 56 percent of consumers over a power bank. So, it would be a great idea to provide a branded USB to your customers so they can access information from anywhere. Alongside, you would be able to effectively promote your brand by adopting this particular approach. 

12. Face Masks

The importance of face masks has not yet declined as we are still amid a pandemic. 71 percent of individuals consider wearing branded face masks at least once a week.

So, give customers a comfortable cotton face mask with every purchase if your business is open to the public. If you don't receive a lot of foot traffic, try mailing them. Ask customers to upload a mask-wearing selfie on social media with a branded hashtag. This will effectively increase your brand exposure. 

13. Desk Accessories

Desk accessories keep employees organized as well as have a long shelf life.

A promotional desk caddy might help employees to keep organized. Use it as part of a new employee's welcome basket or in communal areas to help keep things organized. 

14. Outerwear

If you want to increase brand awareness, outerwear may be the best promotional item that you can use. It's the best product for showcasing your brand. A packable jacket is considered to be easy to carry and lightweight which contributes to making it a customer favorite. It also makes a terrific employee anniversary gift or thank-you gift for the customers. Promotional items that your clients will use again and again are considered to be the most effective. So, outwear is such an item that you can make use of. 

15. Virtual Event Giveaways 

Because virtual events are projected to continue in the future, event organizers are trying to come up with innovative methods to personalize their conferences. Giveaways at virtual events have helped to effectively bridge that gap. It makes this one of the most effective promotional items ideas. Giveaways have been a significant tool for making virtual events a success by generating enthusiasm, creating brand ambassadors, as well as even driving online engagement. 

Virtual event giveaways play an even greater part in humanizing a brand. It also effectively help customers to engage with them on a more personal level. You're developing a connection that customers seek when you utilize it to say thank you for being a part of your event as well as the brand's community. Remember that 83 percent of consumers say that they pay just as much attention to how brands treat them as to the product they offer. 

16. Work-From-Home Items

A lot of the large corporations have seen the advantage in enabling their workers to work from home due to this pandemic situation. Google, as well as Facebook, have extended their work-from-home policies well into 2021, while Square and Twitter, claim that their employees can work forever remotely. Businesses throughout the world are expected to follow suit. As a result, more employees will need work from home items to help them remain productive even while they are working from home. Consider products that will make work simpler, keep staff connected, as well as provide much-needed breaks, since working from home can be crazy. 

Final Words

Promotional items are a certain method to get your business noticed in a manner that your target audience will appreciate. Although these are some of the best options that you can consider choosing, but make sure to choose promotional goods that are consistent with your brand's voice, message, and style.  I hope, you have found all these promotional product ideas to be very useful.