7 Tips to increase the average order value of your web to print store

The average order value (AOV) is an order value tracking tool. IT calculates the average amount spent when a consumer places an order at an online retailer or website. It is a well-known measure that demonstrates how online firms make important decisions about advertising and marketing spending. So, here's how to calculate your company's average order value.

One of the simplest ways to generate income for an eCommerce firm is to increase the amount clients spend on each order. After all, you've already worked hard to recruit those customers and pique their interest in your items. Your next task is to persuade them to spend a little extra, either by selecting a more expensive alternative or incorporating more things in their purchase.

Using ways to boost average order value will help your firm achieve profitability and growth. Continue reading to learn more about how to improve this important measure. In this article, you will get to know more about strategies to help increase the AOV for your web to print store solutions.

Strategies for increasing AOV

• Set a free shipping level

Many ecommerce companies already utilize this method to increase their average order value. Display the free shipping offer on your website so that all customers can see it. Use plugins to display a notification at checkout informing customers if their purchase does not meet the threshold. It pushes shoppers to add more items to their carts in order to exceed the threshold.

• Personalize your customer's buying experience

Leverage data to provide more tailored experiences for your clients, and they will be ready to spend more money with you. Your customer's order history will reveal their preferences, allowing you to personalize marketing campaigns and items for them. This targeted approach results in better average order values. 

• Make special new customer offers

Providing unique deals to new consumers is an excellent strategy to convert them into recurring customers. You can offer bundles to first-time buyers. Once they've enjoyed the products and the shopping experience, they'll return for more, resulting in a greater average order value.

• Start a loyalty program

A loyalty program is an excellent approach to enhance client retention and develop brand advocates. Participants in the program can earn points or receive discounts on chosen products. For example, when a customer bought a product designer tool, they are now a part of your company’s loyalty program. These recurrent clients are more likely to respond to marketing, and they are less expensive to advertise to. The consequence is an increase in the average order value. 

• Offer out gift cards and coupons

Gift cards and vouchers are excellent ways to drive recurring business and boost your average order value. Customers are more likely to return when they have a gift card to use on their next purchase. Ensure that your pricing includes the complimentary gift. Also, notify clients that the gift card can only be used for their next transaction.

• Include product discounts

Discounts might increase the average order value. Instead of merely lowering the buying price, impose a minimum spend. Also, showing customers the amount of savings they receive from making several purchases increases AOV since customers may justify spending more. 

• Create time-sensitive offers

Time-sensitive deals are ideal for raising average order value, particularly during the off season. You can provide limited-time discounts on particular items. Customers will add more things to their shopping carts due to the sense of urgency.

• Offer a reasonable return policy

A negative experience when customers return things is likely to influence their decision to purchase from you again. Being upfront and adaptable will help to assuage a customer's concerns about purchasing from you. Display your return policy explicitly on your website, and if a consumer returns a product they purchased, be accommodating to guarantee they return. Repeat clients help to increase the average order value. Usually web to print services have no return policies, but you can give them a free trial period and other offers like it. 

• Consider creating bundle offers 

with comparable products to increase sales value. You may also provide unique combos or bundles to make it more entertaining and relevant. These packages are especially useful if you encounter a lot of little purchases at the store. This guarantees that customers purchase relevant things from your business rather than many stores.

• Give discounts on bulk orders

One of the most effective techniques to boost basket size is to give significant discounts on big orders. Show clearly the savings when placing a bulk order. It is comparable to wholesale orders, in which clients receive an additional discount for bulk purchases. These bulk orders could be customized, increasing the ROI.

• Give free gifts 

Giving presents to your consumers might be an excellent motivator. You might provide free samples or gift cards whenever a certain threshold is met. Like if a customer or business buys product design software, then you may also give some additional paid features of your software complimentary. This would raise the average order value. Free samples, in addition to vouchers for gifts, may encourage subsequent purchases. Keep in mind that your margins determine the value of the gift. You do not wish to endure the expense of free things.

• Build customer trust 

Building trust and authority is critical for eCommerce businesses. If customers do not trust your store, they may refrain from placing orders or returning. These factors do not directly affect average order value, but they have a significant impact on customer psychology.

• Authentic customer reviews

Gaining trust can be accomplished by demonstrating your business knowledge through social proof such as client evaluations. Furthermore, having storefront growth figures, customer satisfaction percentages, reviews, and case studies will help persuade prospective clients to use your services. Customer testimonials are the most influential proofs. So you can use your web-to-print platform reviews on your website to attract customers. 

Conclusion 

When you concentrate on engaging and energizing those who currently spend time with you, you have fewer obstacles to overcome. So, the methods mentioned above will undoubtedly help you increase your order value and win consumers worldwide. To make your firm stand out among online markets, carefully plan your tactics and implement your strategy.

Just remember not to outperform any method. It will have a negative impact on your organization because offering too many discounts and deals reduces profit margin. As a result, it becomes easier for print companies to execute marketing campaigns. You just need to choose the correct online to print provider, and you're set to go. So, invest in the best web to print solution today!