Guidelines To Follow While Designing Real Estate Marketing Materials
A robust marketing plan is essential in the present real estate market. With a high-quality design on your printed marketing materials, you would be able to convey your hard work, reliability as well as overall brand.
When it comes to real estate marketing materials, it’s sometimes more budget-friendly as well as practical to do it yourself than hiring a freelancer or agency.
There are several resources as well as tools available to help even the most inexperienced designers design fantastic flyers, business cards, Facebook advertisements, and a lot more.
However, there are a plethora of things that could go wrong.
To avoid any major issues, you should focus on following the below-mentioned guidelines for effectively designing your real estate marketing materials.
- Make Use Of A Design Tool Which Takes Care Of The Tedious Work
It is not recommended to use Photoshop unless you’re a professional graphic designer. It’s complex software to master, as well as you need to design everything from scratch.
In its place, use any DIY design software or tool that is easily accessible online. These tools tend to provide professional-looking layouts as well as templates, so all you have to do now is personalize the design with your text and images.
Canva is a go-to online design tool that you can make use of. This particular tool possesses a huge library of free templates, fonts, layouts, images, as well as vector graphics.
You can even upload your images on Canva and start working on those. Presentations, Facebook advertisements, flyers, letterheads, business cards, postcards, etc. are all simple to create!
- Verify The Images’ Usage Rights
Just because you discovered it in Google Image Search, does not imply that you can make use of it. Images are considered to be property and using one without permission might result in a fine. So, don’t use a picture that doesn’t include the words “Free for commercial use” next to it if you did not pay for it.
Below are given some of the best options in which, you can get images for your marketing materials:
- Pixabay is one of the best websites where you can find images for commercial use. The best part about this website is that it does require any attribution. Before, you continue, you need to have a close look at the few guidelines mentioned there.
- Use a website like AdobeStock, Shutterstock, etc. to buy stock photos.
- Use Google’s Advanced Image Search to filter by usage rights.
- Take photographs of your own!
- Get Rid Of The Stock Photographs That Does Not Look Real
Are you looking for a large-scale, fantastic image for the home page of your website? But, if the images do not look real, then you will fail to appeal to your clients.
So, instead of bland stock photographs, strive for images that appear as well as feel genuine. In case, you can’t find a good picture of your properties, there are lots of stock photographs available which appear natural and realistic. Select photos which elicit strong emotions as well as feel authentic.
- Select Typeface Or Font Wisely
Typography is a crucial design aspect to think about. Here are a few of the most recent trends to consider:
- Using oversized type tends to have a tremendous effect as well as lays your text in the spotlight.
- Geometric fonts are in trend presently, so try using League Spartan or Montserrat.
- Handwritten typefaces, such as Pacifico, adds a personal touch to your messaging.
- Libre Baskerville is a terrific serif font for a more traditional style that appears pro but not dull (and it is also excellent for body text).
- Papyrus should be avoided at any cost.
- Add Colour
Color is another design element that should be taken into account. Have some fun with the current trend of bright as well as bold colors.
This is one approach to ensure that your marketing materials seem new and interesting, whether you choose a vivid background color or a brilliant accent color.
- Maintain Consistency
Use a certain design element on everything. You should focus on doing it once you have come across a specific design element you like.
It could be a style or a brand color. This consistency will promote your brand specifically in your audience’s minds.
- Utilize The Ideal Image Resolution, File Sizes, Or Types And Dimensions
Varied platforms, as well as mediums, have distinct image specifications, so double-check before you get started with your designing.
For instance, Facebook ads should be 1,200 x 628 pixels. Due to this particular reason, you should always make sure to use the proper image specifications for whatever you are designing.
A few basic rules are as follows:
Resolution of the image:
- For online images, a minimum of 72 PPI (pixels per inch) is required.
- Minimum resolution of 300 PPI for printed images
You will find the availability of many other options, but the below-mentioned ones are the types of files provided by Canva.
- Print: PDF
- Web: JPG or PNG (which supports transparency)
Optimal image dimensions which will work across every social media platform:
These dimensions are considered to be excellent for creating an image that you can post to your blog. After that, you can allow the image to be pulled into Instagram, Twitter, Facebook as well as anywhere else you share your blog post.
- Horizontal pictures or landscape: 1,024 x 512
- Vertical photos or portrait: 800 x 1,200
Real Estate Marketing Materials You Must Have
If you want to be a leader in the real estate sector, you’ll need a strong marketing approach. First and foremost, this entails excellent realtor marketing materials.
A genuinely effective and robust real estate campaign will blend the most cutting-edge digital marketing approaches with an innovative take on the tried-and-tested print marketing strategies.
Here, we have created a list of the important real estate marketing tools that every realtor must possess.
- Direct Mail
It is an excellent approach to reach out to prospective (or current) customers. As the main advantages of the real estate industry are very much localized and so, you can pinpoint precisely where your target audience lives and how to effectively approach them.
Furthermore, as the number of digital clutter increases, direct marketing is proving to be one of the most successful methods of reaching consumers.
According to recent studies, 79 percent of customers believe reading mail is more convenient than going online.
Consumers appreciate tangible items that are delivered to their front door. Always include your brand logo, a personal design, your website, as well as professional social media information in your direct mail marketing.
You can utilize the power of print to effectively boost engagement with your digital content in this manner.
There are a plethora of effective direct mail marketing materials available. However, it is suggested to send out real estate marketing banners, postcards, flyers, or brochures whenever it comes to real estate marketing.
Brochures are a cost-effective as well as efficient means of disseminating information about the real estate market, your brand’s advantages, and the services you provide. They may be of any size which means that there is a lot of space to include comprehensive information.
As a result, they work effectively with consumers who are already interested in or knowledgeable about real estate. People seeking homes or more information about the real estate market will never miss the chance to read a brochure from a credible business.
Furthermore, since it is very helpful, a good brochure does not feel like an advertisement. This particular tool can be packed with useful information as well as presented in a much beautiful way.
For the best results, consider making use of attractive colors, clear text, as well as a minimalist aesthetic.
Flyers are an excellent technique to draw the attention of people as well as attract them to your business. They should preferably be more eye-catching as they contribute to providing much less space for information when compared to brochures.
Similar to the others, in this case, also everything revolves around design. Use visuals to set the tone and keep the words to a minimum.
Flyers are ideal for displaying property photos, price guides, as well as forthcoming event information.
You can focus on delivering these to the doorstep of people, or else, they can be handed out on the ground in areas where passers-by are most likely to interact (for example; open houses, at property fairs, or in shopping malls).
Also, ensure that your company’s contact information, as well as logo, are easily visible. In this regard, you can hire a graphic designer to guarantee your flyers are visually appealing.
Postcard marketing is a cost-effective as well as an exciting way to get your word out there. These are a unique take on traditional direct mail materials that best suit the real estate sector. A bold, as well as simple strategy, tends to have a significant impact.
It involves starting with a single photograph of a property. Focus on what you have to offer, the properties you’ve sold in the area, as well as the properties you now have for sale in their neighborhood since there is little room for information.
You can replace flyers with postcards but in a more creative as well as unique manner.
- Real Estate Signs
A real estate sign is more than just a method to let people know that a property is up for sale; it’s also a very efficient technique to increase your brand’s visibility in the community.
The best thing about real estate signage is that they already serve a function for the customer, so they do not read like advertisements.
Placing real estate signs is an excellent opportunity to implement a targeted marketing campaign in a specific area. As a result, having high-quality and well-designed realtor signage is critical. A bad sign indicates a bad firm, while a good sign directs potential customers to your establishment.
- Door Hangers
Door hangers are considered to be a must-have real-estate marketing tool. They’re ideal for direct advertising in an open house, delivering property information, as well as reinforcing your brand image.
You can focus on hanging them on your target customers’ front doors or else consider hanging them on the properties doors that are up for sale.
So, people can take them away if they want additional information. Bright colors, as well as bold text, are the way to go whenever it comes to design. Given the limited space, a modest, minimalist look will go a very long way.
- Business Cards
In an industry where first impressions matter the most, having a unique business card is essential. Replace traditional or uninventive realtor marketing materials with something more unique and distinctive to give yourself a competitive advantage.
A card that merely contains your company name, as well as contact information in a small, basic typeface, will not be remembered. As soon as you pass it out, it will be lost in the pile.
Think beyond the box and personalize your design to make a powerful first impression with your business card. The thick, hefty paper has a more professional appearance and feel, so if you want luxury, choose thick.
Finishes, as well as coats, can be used to create a dazzling appearance or a subtle look. Inline Foil, Spot UV, as well as Stamped Foil will make your business card sparkle and stand out, while a matte finish is classic and clean.
Designing your realtor marketing materials does not just save your hard-earned money but also time.
Whenever you DIY, you do not have to depend on a designer.
However, sometimes doing it yourself backfires, as well as you wind up spending much too much of the time adjusting as well as improving your ideas.
It’s not working when design work begins to consume a lot of your prospecting time. If this is the case, then there is no better way than to choose a professional graphic design or web to print company.
They will make use of a real estate web to print design software to accomplish the job perfectly.
Whenever it comes to local marketing campaigns, there are a few things to keep in mind. Print materials are a tried-and-true method of reaching out to customers and advancing as a realtor.
Make every effort to build attractive, eye-catching, as well as informative designs that will entice your target audience to visit your website.
This should be backed up with a comprehensive as well as a user-friendly website that provides all of the most up-to-date property visualization terms.
Make sure you’re up to date on the current trends and provide your consumers with the best possible experience.
You should focus on combining as well as coordinating your print and digital marketing materials. You’ll be sure to reach your target consumers and obtain a competitive edge in the market.