Paper Sizes to Consider While Designing a Brochure

Paper Sizes to Consider While Designing a Brochure

Paperweight generally refers to the width of the paper sheet you choose for your printed product. In the market, you will find the availability of a large variety of weights to pick from.

The cost of your ultimate print job will be affected by the paperweight, but it may also affect your perceived brochure quality.

Another significant factor to consider at the time of designing your brochure is the size of the paper.

The size of the pages you choose will frequently affect what you can incorporate in the brochure. Therefore, it is crucial to make this selection before you begin designing it. This will let you know how much space you have to work with.

Increasing the size of your pages might offer you more room to work with as well as be more imaginative, but it can be more expensive too.

Choosing a smaller size page might save your hard-earned money while also limiting the room you have to convey your point. Smaller sizes of pages, on the other hand, can contribute to making an impact and are especially useful for providing product support information.

Also Read: Business Card Sizes and Dimensions

Most Common Brochure Paper Sizes


Whenever it comes to creating a brochure, the most common paper size is A4. It is the most used size of the paper, as well as size and format that most consumers are acquainted with.

Talking about the brochure dimensions of an A4 page, it is 11.69 inches x 8.27 inches or 297mm high x 210mm wide.

A4 pages also cover 0.65 sq. ft. of area. At the time of designing an A4 paper size brochure, it will be specifically a folded A3 page. Due to this particular reason, it’s critical to keep track of any margins as well as your bleed area.


A5 is another popular option to go for. This type of brochure is specifically A4 pages folded. Also, it is significantly more compact. It helps to prioritize your info as well as offer your customers the most critical details.

However, it does, allow you to be creative, particularly if you’re using it as a brochure to display images or products.

The paper dimensions of an A5 page are about 8.27 inches x 5.83 inches or 210mm high x 148mm wide. At the time of designing for print using an A5 brochure, it’s crucial to remember margin dimensions as well as your bleed. It makes sure that you employ the correct area.


An A3 brochure is another typical brochure size that is comparatively larger. But, it still tends to have a great visual impact. A3 paper size brochures are folded A2 pages with fewer pages. This is specifically because of the extra cost of printing pages that are larger in terms of size.

However, this option does contribute to providing you with more room to be innovative. It is again an effective approach for displaying a product’s range. In this case, the paper dimensions are 11.69 inches x 16.54 inches or 297mm high x 420mm wide.


DL or 1/3 A4, is another increasingly recognized printer page size for brochures. The letter DL stands for dimension lengthwise. Another thing that, you should know about is that each A4 page is made up of three DLs.

The DL size is often used for menus as well as brochures, and it is the ideal size for putting into envelopes.

Due to this, it is a common size specifically for direct mail campaigns. At the time of considering DL size pages for a brochure, you should keep in mind that, the paper dimensions are 210mm high x 99mm wide.

210mm x 210mm:

210mm x 210mm is another common as well as popular brochure size. Companies who want to highlight their goods, as well as services, are increasingly making use of this square approach.

Also Read: How To Design a Real Estate Brochure?

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Other Paper Sizes to Think About:

Along with the above-discussed sizes of paper, there are also some others that you should consider.

You can consider smaller or larger pages to make an outstanding brochure.

After knowing about different paper sizes, now consider thinking about the best ways in which you can design a great brochure.

Both the size, as well as the kind of paper that you select, play a very important role. But, you should also be very careful of the message you are putting in the brochure. So, you should devote an adequate amount of time to ensure that your brochure has the right look as well as message.

How To Choose the Best Brochure Paper?

While a lot of people consider paper selection to be the final stage in the design cycle, but it should be the first and foremost thing to focus on. For instance, if cost is a major factor, you should consider choosing a design that works effectively with low-cost paper.

Whereas, if you are focusing to opt on a distinguished piece on a unique stock, keeping specific paper attributes in mind can aid in the maximization of your design as well as production.

Which kind of paper is ideal for brochures? The simple answer is that most of the brochures printed on 100 lb Silk Text will look as well as feel fantastic.

The weight tends to offer the proper amount of heft to give it a premium feel. Also, the silk coating is velvety to the touch as well as light, and it helps photographs pop while making the text very easy to read.

The lengthier answer is “it depends,” however there are some major things to think about while making your decision.

Weight Of The Paper

In the case of print, the paperweight is very important since it has a direct impact on how the user interacts with your brochure.

Now, it is important to determine how important is the tactile feel.

It is evident from research studies, that there is a direct relationship existing between sensory stimulation as well as emotions.

A brochure does this through touch as well as our visual senses. This type of sensory feeling helps to engage with your customers.

Consider your design’s functionality as well as its appearance. and engage your customer particularly with a “high-quality” experience.

The weight of the paper can have a direct influence on the entire project costing. The cost of heavy paper is a bit more, but that does not mean it’s a great option to consider.

Consider the following factors at the time of selecting paperweight:

  • Price: If you’re on a limited budget, a 70 lb. text stock can be a great and cost-effective option to consider. Also, it is the lightest that is recommended for a brochure.

Even while a 70 lb. text is possible, it isn’t normally suggested since it lacks the structural stability that an 80 lb. text stock can give.

If you want a high-quality appearance on a fair budget, 100 lb. text is typically the best option. The paper has a robust feel to it, leaves a very good first impression, and is suitable for a conventional brochure design.

  • Reader Experience: Selecting the best paperweight is also influenced by the structure of your brochure. While a 70 lb. text stock may be too thin and fragile, a strong 100 lb. cover stock could be very much thick.

It may be difficult to make use of heavier cover stock, and it relies on your brochure structure. Also, it can specifically work for a bi-fold, but not for a z-fold or letter-fold.

Consider folding a playing card in 3 ways; it’s simply very much thick as well as cumbersome, and the reader may not find it enjoyable to read.

  • Purpose: In case, your sales professionals will be handing out your brochure to prospective clients, the 100 lb. text weight will be a smart option.

If they will be given away at a trade show, a cover stock such as 80# cover can be a better option to choose. This is specifically because, it’ll still look fine a week later when it’s taken out of the shopping bag, briefcase, or backpack.

In the rest of the world except the US, paper thickness is measured in Grams per Square Meter, but in the United States, it is measured in pounds.

It’s a complicated procedure that involves weighing 500 sheets at a specified “parent sheet” size, which varies based on the type of paper i.e., cover, text, and a lot more.

Because the parent sheet sizes are different, a 100 lb. text is less thick when compared to an 80 lb. cover. Here are given some of the most common brochure weights, from lightest to heavy, to make things a bit easier:

  • 100 lb. Text
  • 80 lb. Text
  • 70 lb. Text
  • 100 lb. Cover
  • 80 lb. Cover

Uncoated Vs. Coated Paper

Coatings play a vital role in generating the visual appeal, just behind the graphic design.

While there are almost unlimited coating options to consider, most marketers stick with silk, gloss, or uncoated stock; it all depends on the aesthetic you want to create, the design, as well as your company’s brand.

The coating you select should complement your message as well as fit into your design. Consider who your target audience is.

Do you have any photographs to print? Is there a lot of text? How will your logo look like? The following are some of the reasons why these particular questions are relevant for every paper type:

Gloss Coated Paper

It has a more distinguished appearance as well as reflects higher quality. It is ideal for works that include several images or other artwork. But, what are the reasons for that?

The type of paper prevents ink from being engrossed into the paper fibers. In its place, the ink remains on the top, offering depth specifically to the images.

Although it is ideal for illustrations as well as photos, it might not be the greatest option if your brochure has a lot of text. A glossy paper will specifically produce a glare, making it difficult to read.

Matte Coated Paper

Brochures containing a combination of photographs as well as text are often printed on matte stocks. You would not have the glare which specifically comes with glossy paper, making it easier to read your text.

Additionally, there is an adequate amount of shine. Due to this particular reason, your photos seem fantastic.

Uncoated Paper

It has become a very recognized trend currently. This type of paper has a natural-looking as well as an organic texture that helps to reach people by reflecting a low-key as well as eco-friendly persona.

Also, this particular option is mostly preferred by the new generation of workers as they are minimalists. The uncoated paper seems not too fancy to many people, so it’s an excellent method to get their attention.

Furthermore, since there is no coating, there is no glare, thus this is the perfect option in case, your brochure has a lot of text. Uncoated papers, on the other hand, don’t give images the same appearance as well as feel as coated material, so keep that in mind while working with your designer.

Think Out Of the Box

While brochures are available in a variety of weights as well as coatings, you can think out of the box as well as create something unique.

To do so, think about the paper choice before you hire a designer. Here are some unique ideas that you can consider for engaging the reader’s senses in your brochure.

  • Coloured Paper: While colored paper isn’t the first thing that comes to mind when thinking about brochure design, there are a few choices that will offer you a distinctive piece. Inquire your printer whether they can print with white ink.

If they can do so, use white ink on colorful paper to create visual contrast. Colored paper doesn’t have to be “flashy” or “bright”; professional institutions like law firms as well as banks prefer a “natural” or “off white” option.

  • Pearlescent: It is a form of a coating that is not confined to a creamy and pearl tint; it’s essentially a paper that comes with an iridescent coating. Also, you will find the availability of this in a variety of shades.

It will provide a stylish gleam to your design, similar to pearlescent automotive paint. Request samples from your printer if you want to make a good impression of your printed products.

  • Special Textures: It can give your printed items a one-of-a-kind feel as well as improve the tactile experience they provide.

Super smooth, embossed linen, felt, vellum, and weaved are some examples of it. All of them possess different textures. It can be smooth, subtle rough, or a very rough feel. Selecting one of these will contribute to providing a completely new dimension to your design.

Final Words

For your brochure, the possibilities are unlimited. It’s critical that your designer, as well as the printer, work well together.

Before you begin, talk to your printer about your target audience, goals, objectives, as well as prospective brochure content.

An expert printer can recommend a superb paper that will provide you with the exact feel as well as the look you want for your brochure. They will again make use of brochure printing software to print the best brochure designs.

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