Web to Print Trends in 2023

web to print trends in 2022

Keeping up with all the burgeoning trends in the print industry is a bit difficult. It is one of the most dynamic industries and very new when it comes to tech adoption. People in the print domain are trying various ways to attract new customers and they are using technology to make the customer experience better on their websites, and applications and also improve their processes to make sure things are seamless and cost-effective.

When each year new trends are knocking on your door, you have to be choosy too. Not everything is right for you and your business and that is where you have to know your long-term and short-term goals to come to a decision.

Furthermore, you need to devise a great strategy that allows you to manage the cost, ensure a faster return on the investment and also ensure implementation of these trends is profitable and seamless. In this blog, we would be revealing the top web to print future trends and how you can implement them to ensure the process is seamless.

Click Below to Request a personalized demo of WTPBIz web to print solution

Print automation

Print automation is one of the most important trends of the year. You might have already heard about it being in the print industry and might be wondering how you can use it to bring more ease into your workflow.

There are multiple things you can do with print automation. It saves time and effort. It can handle shipments, quality checks, delivery updates, etc. The wonderful part of print automation is it is no more a luxury. Technology is evolving at a fast rate and so are the service providers. Today, technology-based advanced solutions are making things easy for businesses to manage their workflow while also being pocket-friendly.

Print automation is mandatory. With it, you would be able to automate most of the work and can get some time to think about the things that truly matter to expand your business. Honestly, most of the businesses that approach us to have one common problem, they are stuck up in the work that is repetitive and also time-consuming but doesn’t fall into the core business operations. Hence, print automation. The technology offers a range of solutions specific to the print industry and eliminates the need for you to micro-manage repetitive tasks, like everyday chores. This way you get to free up your employees and give them additional time to focus on the printing task and increase their productivity. It also helps you save labor charges.

If you are wondering where to start and test if it would really work for you, try automating your production line. Automation can work wonders if you do it right. One of the best ways to use print automation is in the artwork proofing. Being in the print industry, the most hated job is going back and forth on daily basis to finalize the artwork with your customers. And the replies are usually not pronto. Hence, to save time and effort you can let automation take over and handle that task. Connect with WTP Biz tech consultants to understand how the artwork proofing tool works and also other automation tools that you can try and incorporate into your web-to-print solutions to increase efficiency and quality outcome.

Furthermore, to take automation to next level try and incorporate it into the ERP software and automate order management, inventory management, print job, etc. You will be surprised how much time and effort you are saving.

3D trend

Talk of the new things that are taking the world by storm and 3D printing tops the list. 3D printing is not something new, but initially, the technology was costly and people didn’t really know what to do about it. But today, everyone is using it. 3D printing is owning every industry, people from various industry domains are using them to manufacture parts and products, especially when it comes to building prototypes.

3D printing is fast, innovative, and technology-driven. It is an ongoing trend and it is only expected to grow. Incorporating a 3D printing service into your solutions can help you in tapping new markets and also, help you in getting a sharper edge over the competition.

3D printing allows you to create three-dimensional objects that have a predesigned digital model. The modern printers can create layers on each other and makes it easy to manufacture the products to finish the final product. It comes very handy when you are prototyping or making customizations to an existing product.

It doesn’t take up time to make each part of the product separately. It saves a lot of time as all the things can be built digitally on high-end software and then people can send you the design and you can print them on a 3D printer and deliver it to them. Your customers can go extra creative and precise while designing these products.

Apart from core industry applications, people can use it for printing 3D designs on their t-shirts, printing 3D jewelry, buttons, collars, and so much more things, and thus you can tap the individual customers as well.

Product customization

Being in the print industry, you can understand the importance of serving customers with personalized services. Providing generic designs doesn’t work for you. People have all these cool ideas about products and they want to bring them to life and that is where you come into the limelight.

Honestly speaking digitalization has made people more aware about their needs. People are very choosy about the things they want. And the key to their hearts is personalization. If in 2023, you are still stuck in your old ways and are providing them the same old print solutions you are curbing your own growth. It would not take you far and you may end up making a small amount of money on the minimum orders.

A web-to-print store that has in-built tools for product personalization is a great start. You can attract more customers and ensure conversions. Let your customers put their ideas and design their own products and you can easily ship these personalized products to their doorsteps. In no time you would start seeing the change it brings along in your sales and customer retention.

Offering a web-to-print editor would help you in providing product customization services to your B2B and B2C business owners and you can implement the online product design tools to customize products easily.

To understand how a web-to-print editor works and how you can implement it in your web-to-print store, contact WTP Biz technology experts. In general, a web-to-print editor comes with a range of design tools, nothing too complicated, and people with no design knowledge too can use it to design their own artwork to be printed. It comes with clip-arts, pre-built editable templates, various fonts, pre-built artworks, color palletes, and much more. You can also choose to go for more advanced customization tools as per the market you want to tap.

Fourth revolution

Technology 4.0 has all the wonders of a sci-fi movie to offer. You have IoT, AI, ML, cloud computing, and o much more. Technology is the best thing that can happen to businesses today. It is revolutionizing almost every industry and is changing how manufacturing industry works and distribution and customer engagement can be seamless. The print industry is getting benefitted from these technologies too.

To start with, the printing devices can be connected to the internet and you can control the manufacturing from literally anywhere in the world. You can transmit data to the print device an it would automatically be analyzed on the cloud technologies. Furthermore, there are predictive tools that make maintenance easy, you can go ahead and combine 3D printing with IoT devices and create custom-made products through the connected devices.

Product Packaging

Product packaging is no longer ignored. The marketing mavens have cracked the code for attracting people to buy their products and that is to create attractive product packaging. If you are in the print industry, and you have yet not started to think about including product packaging into your core services you are missing out on a big market opportunity.

Personalized product packaging has taken over the market. Shampoo bottles, apparels, book covers, everywhere businesses are giving a personal touch through personalized packaging. It helps them achieve customer satisfaction and tells customers how much they care about them. With the help of an online product designer tool, you can allow your B2B customers to customize the packaging for your business and allow people to print packaging products with your services.

How to make the digital transformation successful?

Return on investment is a crucial thing to consider while implementing any of these trends. It gives you a sense of justification and ensures that you don’t go overboard with your budget and are analyzing revenue growth precisely while choosing between all the options that you have. Here is how you can ensure that you are successfully transforming your business while also earning money from these new changes.

  • Find the problem areas

The first thing you need to do is find out where in the whole business you are lacking and how technology can help you get past these challenges.

  • Ask the right questions

Involve your core team and analyze how the digital initiatives can help you in effectively overcome your business challenges. Consider the effectiveness of the technology, adoption level, digital literacy of your staff, your users, and how it can positively and most importantly negatively impact your business. Gather quantifiable data to come to a decision.

  • Find the right partner

Find an A-team that can bring your dreams to life. They should be technically sound, have industry-specific experience, and most of all partner with you for the long term. Also, they should have a good customer support team and a great maintenance plan.

  • Don’t go for an in-house development team

To be brutally honest, you are a print company and may not have the technical knowledge to guide a full-fledged tech team. Also, it takes up a lot of resources to hire an in-house tech team. It can be very expensive given you have to provide them with employee benefits and manage their salaries. And when most of your efforts are towards taking the work off your shoulders you would end up getting more involved in product designing and development and would not be able to give complete attention to your core business operations.

Wrapping up

Hope you liked all the suggestions we have mentioned in the blog. These trends are some of the most important trends in the print industry in 2023 and beyond. When implemented correctly with a good and strong strategy they can help you in growing your revenue meanwhile ensuring customer retention and satisfaction.

To know more about web-to-print solutions, contact our team. We are always happy to help you. we ensure you are choosing the right solutions while keeping your audience in mind and also enhancing the outcome of these trends. For more interesting reads for the print industry and our take on new print industry trends, stay tuned.

web to print- contact us