How to Choose the Best Web to Print Editor?
The key to finding the best web to print software provider lies in finding the best web to print editor. A web to print editor can make or break your business. It is going to be the engagement point for your storefront. If you have an efficient tool you would automatically attract users and develop a profitable business. The web to print editor should match the requirements of your niche customers. Be it individuals, corporates, small businesses, or any industry-specific solution you have to enlist all the editing tools that meet the needs of your customers. So, here is a comprehensive list that would help you in deciding which web to print editor to go for and enjoy unlimited benefits.
Web to print editor: Definition
A web to print editor is a set of tools that allow your customers to create and preview the designs online before ordering them to be printed and delivered. The toolset should have designing tools for all the products you offer, e.g., apparel, signs and labels, books, banners, mugs, cards, or any other product. It is essential that web to print software has all the popular features to edit the products and instantly customize the product with the preview. In short, the software product should have the design specifications that ease up the process for the customers without having a graphic designer do the job.
Choosing the best web to print editor
Web to print technology has evolved at a great pace. With various factors in mind today we have a web to print editors that can meet the needs of all sorts of customers and all sorts of businesses. You can be selling t-shirts, signs, labels, cards, or anything for that matter and there would a solution for it. Most of all you can customize the pre-built solutions that would make it precise in providing you solutions.
Although there are plenty of solution providers it is necessary that you find out the best solution provider that meets your business needs. It is essential that the software providing your web to print technology also has an out-of-the-box web to print editor that provides your niche-specific tools and solutions and also unlimited creative options. Here is how you can choose the best web to print editor.
Step 1: Identify the products
The first step to choose the best web to print editor is to identify the products you would be selling in your store. It would help you in identifying the capabilities required in the web to print editor to creatively edit the designs and also add prebuilt templates for the convenience of the customers.
Start by making a list of products. The product list would open up more opportunities for you and segregate the web to print solution providers. You get in touch with only the companies that have niche-specific solutions for your product. You can also take a demo of their software products to decide better and go with only the solution provider that offers user-friendly customer-centric solutions for the web-to-print editor.
Step 2: Identify your users
Identify your users. This would help you in finding all the features that are required in the web to print software. Before you invest in any web to print technology, make sure you have an understanding of how you want to operate your business. Ask yourself whether your business is going to be B2B or B2C or both. The features of the software product vary largely based on this solution.
B2B clients require a direct channel for ordering the print via a direct channel and repeat-ordering with pre-defined and agreed prices. Including centralized print ordering, stock management, approval process, and more. As for web to print editor, a B2B service needs different catalogs and user groups, developing designs as per brand guidelines and secure login to access their unique designs, etc.
B2C clients tend to look for ecommerce capabilities with the added benefit of customizing the products. They are generally public and look for direct access to pricing and products without even requiring a login. Their design needs are limited as well. They are less likely to order in bulk and may have limited design knowledge. They look for solutions that are prebuilt and make only a few changes in the design to suffice their needs.
Based on your business model you can choose what solutions you need necessarily in your web to print editor and web to print software. If you have a mixed user base you have to have both capabilities in your solution.
Step 3: Fixed and custom sizes
Remember when we asked you to create a product list first, this is the reason why. Based on your product offering the web to print editor must adapt to the customer needs for product customization. For example, a t-shirt and custom card design software would both require a custom sizing option.
However, both products are different, and thus sizes play a varying role. Business cards on one hand can be customized as per the shape and size required by the end-users. Also, the pre-built templates would be required to be edited and modified easily as per the customer’s needs.
But when it comes to t-shirts the custom size of the t-shirt would mean custom pricing. It also works as an amazing marketing strategy.
As for editors both require varying editing tools, especially when it comes to designing areas and printing. According to the customer requirements and defined area for designing you have to have an editor that offers the design area based on the print margins and type of printing method that would be used.
Furthermore, you should be able to upload your own library and modify the sizes according to the requirements of the users and yet have some restrictions so the printing process is easeful for the organization.
Step 4: Design in shapes and sizes
Some of the products and services that you offer would require a web to print editor that offers designing in various shapes and sizes. Well with the help of a web to print editor your customers would have all the tools that allow designing easefully. It has various outlines to structure the product design better and offer extended capabilities.
Likewise, some products should be available in various colors. Personalization of these products based on size and colors, especially apparel would work as a lead magnet as it would reduce so much of the effort of your users. Allow your customers to select the base color of such products and work on the design customization only.
Step 5: Unlimited Design
Unlimited design is very necessary. The print industry surprises people with new trends every week and sometimes every day. For a business, it is necessary that they stay abreast with all these trends. Also, uploading new designs should be easy for you. So, you can always add new designs of your own and do not have to depend on anyone. If you have prebuilt templates on your sites, customers are likely to come to your platform as it reduces the efforts for designing and redesigning. Simple editing tools would still be required such as editing the text or colors or sticker add-on if the customers like.
When choosing a web to print editor also you must check that the company is offering you a pre-built library with the latest designs as you are not likely to start designing immediately and imagine developing thousands of prebuilt designs instantly. You must be able to launch your business with the solutions provided by your web to print software provider and get some sales.
Step 6: Manage printing methods
Based on the products you should be able to configure multiple printing methods. Some of the popular methods are offset lithography, flexography, digital printing, large format print, screen printing, 3D printing, LED UV, etc. Offering multiple types of printing methods is necessary as people have various requirements and don’t forget about the product-based specific requirements. If you are limiting yourself to two or three types of printing then you may lose some potential customers especially when you have a B2B offering. So, think about the products, customers, and other aspects of your business and decide upon the printing method.
Step 7: Multiple languages
Being a global business you would have a global audience. Expect people to be using typography in various languages and your keyboard must support the same. It is very important that the web print editor also offers suggestions and information in various languages based on the location. Multiple language websites and software are a trend. The tool should support multiple languages and communicate with the native customers and allow them to create an appealing design for your products. The tool should not become a barrier to sales.
Step 8: Unlimited fonts and clip arts
Customers are highly selective nowadays. Ample choices for fonts should be offered. You must make sure your customer needs are met completely. People of various age groups and intent are going to be using your software product. So, fonts, designs, and clip arts should be in the software based on all their requirements for all sorts of occasions. If you are a vendor or a printer then using these fonts and clip arts would reduce the requirement of your customers for having a designer.
Step 9: Easy Installation
Lastly, the web to print editor should be easy to install and integrate into your website. Look for solution providers that provide solutions for the websites that are created on a particular technology. WordPress, Magento, Shopify, WooCommerce, etc. are common technologies used by the web to print companies.
A well-integrated web to print editor is a must. That is because technical glitches can hinder your user experience and you would not want unsatisfied customers. Easy installation and proper integration are very necessary. Look for companies that offer 24*7 support and maintenance.
Step 10: easy and fast approvals
There is a process for approvals of design that is mandatory for print businesses. As sometimes some designs customized by people would just not work out and bad print would cause a problem later. You need to check the designs and intimate customers about design approval and process the design for print. A print-ready file is required to be sent to the clients and get faster approval from them just after they have added the design to your platform.
Why web to print solution by WTPBiz?
WTP Biz is a web to print solution provider. We provide end-to-end solutions for meeting print-on-demand industry challenges. We are a technology-driven company that provides advanced and futuristic solutions to meet the needs of the customers. Our solutions are aimed at supporting the design requirements through online software. With a world-class team of developers, we are a one-stop solution to meet your solutions.
1. Live training
At WTPBiz we provide you with live training which helps you understand the design process better. Based on your solution offering we manage your all queries instantly regarding designer tools with respect to business needs. We also personalize the demo and training according to your requirements. Also, this helps you in training your staff also better.
2. Dedicated support manager
We provide a dedicated support manager and resolve all your queries. Our support manager would guide you throughout the process and post set up and also stays with you to resolve your queries.
3. Email, call, and chat support
We are available 5 working days a week with 24 hours support. You can connect back to us through email, call and chat. Furthermore, we have the fastest resolution time. We connect with you immediately for queries related to print-on-demand solutions.
So, this was it guys, hope you liked the blog. We have included all the necessary information that is required to decide on what type of web to print editor to purchase and empower your business. For more information do connect with our customer support team. We would be happy to answer your all queries.