From Print to Pixel: How Print Shop Can Adapt to the Digital Age

How Print Shops Can Adapt to the Digital Age

Are you a print shop owner feeling like a lonely heart in a world of online businesses? Well, don’t worry; you’re not alone! You may wonder how to attract more customers to your print shop in the digital age, where everyone seems to be shopping online. Fear not, dear print shop owner, for I have the answer to all your problems – a web to print store! Yes, you heard that right; a web to print store, also known as a web to print solution or print shop software, can help you draw in customers from all corners of the internet.

Now, I know what you’re thinking, “But how can a web to print store help me attract customers?” Well, let me break it down for you. By setting up a web to print store, you can offer your customers the convenience of ordering customized prints online from the comfort of their own homes. No more long lines or tedious phone calls, just a few clicks and voila! Your customer’s order has been placed.

But wait, there’s more! With the help of WTPBiz, the leading print shop software provider, you can easily set up your web to print store and attract customers like bees to honey. WTPBiz offers a user-friendly platform that enables you to create your online store without any technical skills required. They offer various customization options, so your store can stand out.

So, if you want to take your print shop to the next level, a web to print store is the way to go. Say goodbye to the days of waiting for customers to walk through your doors and hello to a world of limitless possibilities. Trust me; your customers will thank you for it (and so will your bank account).

web to print- contact usImportance of Online Presence for Print Shops

Oh, you still think print shops are surviving without an online presence? That’s cute. Let me ask you this: when was the last time you walked into a store to get your printing done? Yeah, I can’t remember either.

But fear not, my print-shop-owning friend, because I’m here to enlighten you on the importance of online presence. And what better way to do it than to promote the best web to print solution provider out there – WTPBiz?

First, let’s address the elephant in the room – print shops are becoming obsolete. Everything is digital these days, and people expect convenience. They want to order their business cards, flyers, and banners online without ever having to leave their desk. And if your print shop doesn’t offer that convenience, they’ll just find someone who does.

But don’t worry because WTPBiz has got you covered. Their web-to-print store software allows you to create an online storefront that offers a wide range of products with easy customization options for your customers. And the best part? They can do it all from the comfort of their own home.

You might think, “But I don’t know how to set up an online store!” Don’t worry, my sweet summer child, because WTPBiz’s web to print solution makes it easy. With their user-friendly software, you can create a professional-looking store quickly. And the best part? It’s affordable.

But it’s not just about convenience for your customers. Having an online presence also allows you to reach a wider audience. With WTPBiz’s print shop software, you can easily integrate with social media platforms and other online marketing channels to promote your store and attract new customers.

How Can Print Shops Attract More Customers Online?

How Can Print Shops Attract More Customers Online?So, you want to attract more customers to your print shop online. Well, lucky for you, I happen to be an expert in all things internet-related, and I’m here to offer some brilliant advice. Brace yourselves, print shop owners, because I will drop some knowledge bombs.

1. Optimize Your Website

  • User-Friendly Navigation

First things first, let’s talk about your website. If it looks like it was created in the ’90s, then you’re doing it wrong. Sorry to be blunt, but it’s time to join us in the 21st century. Your website needs to have user-friendly navigation, so people can easily find what they’re looking for without feeling lost in a maze.

 And let’s not forget about responsive design. Your website needs to look good on all devices, whether it’s a desktop computer or a smartphone. If your website isn’t responsive, you’re missing out on many potential customers.

  • Search Engine Optimization

Now, onto the juicy stuff. Search Engine Optimization. Say it with me, print shop owners. SEO. If you’re not familiar with SEO, then you’re in trouble. SEO helps your website appear on the first page of Google when people search for things like “print shop software” or “web to print solution.”

 If you’re not showing up on the first page of Google, you might not exist. So, how do you improve your SEO? Well, many factors go into it, but some of the basics include having a fast website, using keywords in your content, and having a lot of high-quality backlinks.

2. Create Valuable Content

  • Blogging

First up, let’s talk about creating valuable content. “But wait,” you say, “I’m a print shop, not a content creator!” Buckle up, buttercup, because if you want to attract customers online, you must step up your content game. 

Start a blog about the benefits of print shop software and web to print solutions. Create infographics showcasing your products and services. Show off your expertise in the printing industry by offering helpful tips and tricks.

  • Social Media Marketing

Next, let’s dive into social media marketing. Sure, your print shop may have a Facebook page you update once a month, but that won’t cut it in today’s digital age. Take advantage of your various social media platforms and post engaging content regularly. 

Showcase your products with eye-catching graphics and witty captions. Use hashtags to reach new audiences. And for the love of all that is holy, please don’t just post stock photos of printers and call it a day.

  • Email Marketing

Last but not least, we have email marketing. Yes, you read that right. An email is still a valuable tool for marketing your web to print store. But before spamming everyone in your contact list, take a step back and consider your approach.

Offer your subscribers exclusive discounts or sneak peeks at new products. Provide helpful tips and industry insights. And please, for the love of all that is good and holy, don’t use a cheesy subject line like “PRINT-tastic deals inside!” We beg of you.

3. Offer Discounts and Promotions

  • Seasonal Discounts

Let’s start with Seasonal Discounts. It’s simple: offer discounts on specific holidays or seasons. Christmas cards? Valentine’s Day posters? Easter flyers? Give your customers a reason to order from you, not your competitors. And don’t forget to advertise your discounts on your web to print store!

  • Referral Programs

Next up, Referral Programs. Word of mouth is still one of the most effective ways to attract new customers. So why not reward your loyal customers for recommending your services to their friends and family? Offer them a discount on their next order for every new customer they refer to you. It’s a win-win situation!

  • Loyalty Programs

Finally, Loyalty Programs. Show your customers some love by offering them discounts or freebies for their repeat business. Keep track of their orders and reward them accordingly. Your customers will feel appreciated and are more likely to keep coming back.

4. Provide Excellent Customer Service

  • Responsive communication

First and foremost, provide excellent customer service. Yes, it’s a groundbreaking idea, but hear me out. Responsive communication is key. No one likes to feel ignored, especially when spending their hard-earned money. Respond to inquiries in a timely manner and make sure your customers feel heard. It’s not rocket science, folks.

  • Order fulfillment

Speaking of timely, let’s talk about order fulfillment. If you promise a turnaround time of 3-5 business days, stick to it. Nothing makes a customer angrier than a missed deadline. And trust me; they will let you know. So, invest in print shop software to help you manage your orders efficiently and effectively.

  • Quality assurance

Now, let’s talk about quality assurance. If your prints look like they were done on a 90s dot matrix printer, don’t expect customers to return for more. Make sure your prints are of high quality and consistent across all orders. Use a web to print solution that offers tools to ensure your prints are up to par.

In today’s digital age, online presence is vital for businesses to attract customers and expand their reach. Print shops are no exception. With the growing competition, print shops must adapt and enhance their online presence to attract more customers. WTPBiz, the web-to-print software provider, can help print shops establish a robust online presence and attract more customers with their innovative web-to-print store software.

WTPBiz: Your Secret Weapon for Attracting More Customers to Your Print Shop Online!

  • Establish a Web to Print Store

Print shops must have an online store to showcase their products and services. With WTPBiz’s web-to-print store software, print shops can establish an online store and make their products available to a global audience. The software is user-friendly, and print shops can customize the online store according to their preferences. The web-to-print store software can help print shops showcase their products and services visually appealingly, attracting more customers.

  • Improve Customer Experience with Print Shop Software

Print shop software can help print shops manage orders and streamline operations. With WTPBiz’s print shop software, print shops can manage orders and streamline workflow. The software can help print shops provide a better customer experience by enabling them to provide real-time updates on order status and shipping details. The print shop software can also help print shops manage their inventory, pricing, and customer data.

  • Enhance Web to Print Solutions

WTPBiz’s web-to-print solution can help print shops provide personalized products and services to their customers. The web-to-print solution enables customers to customize their products according to their preferences, such as color, design, and material. Print shops can use the web-to-print solution to provide personalized products and services to their customers, which can help them attract more customers.


In conclusion, print shops must adapt to the digital age to attract more customers. A web to print store solves this problem, allowing customers to order customized prints from the comfort of their homes. WTPBiz is a leading web to print software provider that offers a user-friendly platform with a wide range of customization options. An online presence is crucial for print shops to survive, as people expect convenience and prefer to order their printing needs online. Optimizing the website with user-friendly navigation, search engine optimization, and creating valuable content such as a blog and infographics are ways to attract more customers online. With the right tools and strategies, print shops can thrive in the digital age and expand their reach to a wider audience.

Increase print sales with web to print- WTPBiz

Request Personalized Demo