Starting A Packaging Business: A Complete Guide by WTPBiz

Starting A Packaging Business A Complete Guide

Are you thinking about how to start a food packaging business? Or you wish to try your hands in any other printing packaging business. If so, then this particular guide will prove to be very helpful for you, especially in the case of custom packaging 

How to Start Packaging Business?

You will also get to know about some of the best packing business ideas that will help you to create a successful packing business. Let’s take a close look at the step-by-step instructions which will give you an answer to all of your questions. You will also get to know about some of the best ways to manage your packing business

Step 1: It’s Critical To Plan Well 

It is very important to have a strategy in place for your company’s success. Before you begin, make sure you know the answers to the following questions:

What Is Your Target Market?

A packaging manufacturer must decide whether to focus on the food packaging industry or the beverage packaging industry. Would you like to offer food packaging or beverage packaging? Or would you like to focus on the fashion and cosmetics industry? 

In the end, it’s entirely your own decision about whether or not to become a part of the industrial, pharmaceutical, or household companies. You have to make sure that your decision is not solely based on conjecture

All that you need is to do some effective research as well as look at some of the statistics to see what’s trending in the packaging industry. So, you can use this information to put together a packaging company business plan that incorporates all of this information. Other things to consider include whom you wish to target? Which kind of customers will benefit from the service you provide? 

The other thing to think about includes who you wish to target? Which kind of customers will be able to take advantage of the service you offer? 

Do You Have Sufficient Resources? 

Like any other business, web-to-print or packaging business needs you to pay for many things such as supply costs, packaging materials, and so on. 

So, remember to include a thoroughly planned budget in your packaging business plan. It will help you boost returns as well as increase return on investment in the long term.

There are many ways in which you can budget to help you make the most of your money. Here are some of them:

  • Effectively understand your packing requirements
  • Make provisions for unforeseen circumstances or mishaps
  • Keep a record of your expenses

How To Efficiently Manage The Core Components?

The key to effectively implementing your operations as well as expanding your business reach is to have a deep understanding of all aspects of the packaging industry, from the material type to the shipping procedure..

There are several important aspects of packaging that you should concentrate on during the packaging process


  • Glass
  • Paper
  • Metal
  • Wood

These were the most fundamental supplies. However, businesses all around the world are embracing the idea of “reduce, reuse, as well as recycle” whenever it comes to packing. 

For example,

In order to meet the demands of the future, Coca-Cola is aiming to develop packaging with at least 50 percent of recycled material by the year 2030 

Customers value brands that are dedicated to environmental enhancement. Nearly three-quarters of consumers i.e. about 74% are ready to pay extra for environmentally friendly or sustainable packaging.

If you are concerned about the environment, you might want to consider switching to sustainable packaging. What is the best way to accomplish this?

  • Use of environmentally friendly raw materials which are 100% reusable or recyclable 
  • Use paper instead of plastic. One of the best examples of it is bagasse paper. It’s a sugarcane fiber pulp that’s left over after the juice has been extracted.
  • Consider switching to mono-materials, which are materials made entirely of one fiber or material, rather than a blend, since they are much easier to recycle.

There are many creative concepts in this aspect that you need to focus on. Go Green and think beyond the box!

Therefore, this can be regarded as one of the best printing idea to consider. 

Manage Your Supplies

After you’ve decided on packaging material, the following step is to identify a manufacturer who will produce your products according to your specifications

To do so, you must first determine the quantity of your order in order to select a manufacturer who can provide high-quality materials at a reasonable price as well as on a proper schedule. To do so, you must first determine the quantity of your order in order to select a manufacturer. 

In general, an overseas manufacturer is best suited for orders of high volume, while a local manufacturer is good for customized and smaller orders. However, you will benefit from fast shipping at a low price. 

It is something that will assist you in finding a manufacturer if you find the availability of directories online. This is something that can be of assistance to you. 

The second step is to verify the manufacturer to see whether they will deliver the raw materials. If they do not, then you will have to find a supplier that has the ability to deliver these materials at a reasonable price.

Consider the following factors before making a decision:


The cost is determined by the packaging material used as well as the shipping location. However, inquire as to how the vendor manages to provide supplies at a reduced cost while also maintaining the quality. Check to see if there are any hidden fees.

Choosing Materials:
It’s critical to choose a vendor that:

(a) offers a diverse selection of materials and 

(b) keeps them in stock

Repeat Orders:

 Discuss the repeat orders potential before you sign the contract. This would ensure that you receive orders regularly. 

Delivery Time:

A bit of delay in the procedure might cost you a customer. So, you should always focus on choosing a vendor with a proven track record of on-time delivery.


If the supplies arrive on time but are of poor quality, they are useless. Ensure that the vendor supplies are of extremely high quality.. Quality, since it is something which you should never compromise. 

With this, we’ve finished sorting out the essential components for the packaging industry. Let’s pretend you’ve chosen to sell packaging to a beverage or food company. 

According to Thomas Supplier Discovery, there are approximately 700 food packaging suppliers in the United States. 

How will you ensure that your company stands out? Of course, good quality at a reasonable price is crucial. And, other than that, what’s important, though, is to provide customized packaging.

The Rise Of Customized Packaging

Customers are seeking brands as well as products that can provide them with a personal connection. So, the companies are concentrating on customization to achieve this.

Are you familiar with the popular #ShareTheCoke campaign? It is the most perfect example of customized packaging. 

On all bottles, Coca-Cola replaced its logo with 150 of the most popular first names as well as nicknames. Customers can design as well as customize virtual cans, order them, and send them to others. In the 1st year of the campaign, the sales of Coca-Cola increased by more than 19%.

The fact that it offered a personal meaning to each purchaser was a significant factor in its popularity.

We all have preferences and like to do things in our manner. We even expect companies to provide personalized choices based on customer preferences. 

If you want your packaging company to stand out, you need to provide a completely customized experience as well as something unique to your customers. 

Web To Print Software: A Budget-Friendly Option

You’ll need the web to print software to grow your business as well as take advantage of the potential of product customization. 

Users can make use of this software to create economically viable bespoke packaging through websites and then they can place orders. Implementing it will almost certainly guarantee that your company’s reach extends beyond its borders.

Before you purchase the software, bear the following things in mind:

  • Custom web-to-print solution using third-party tools helps to effectively boost functionality.
  • Cost-effective solution which contributes to providing a library consisting of designs, ideas, templates, color schemes, images, graphics as well as quotes. 
  • Allows you to build as well as maintain a product catalog.

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Printing Method

The next step is to choose a printing technique for your packaging:


It is a printing technique that is used for printing various items that include electrical goods, cosmetic boxes, and food packaging to name a few. 

Furthermore, it lets you utilize more than four colors and provides the finished product with a high gloss or soft matte finish. The most important disadvantage of lithography is the high cost of the process, which is accompanied by lengthy lead times as well.


It is widely used in the printing of corrugated boxes as well as stand-up pouches. Also, it is more cost-effective and has a quicker response time. The printing quality of flexography, in comparison to the printing quality of lithography, is significantly lower.

Digital Printing

A common choice for print projects, especially those on a smaller scale, is digital printing. This form of printing is often used for labels, folding paper cartons, flexible packaging films, and corrugated boxes, among others. 

Printing with rotogravure

As a result, it offers a fast turnaround time and requires only a small tooling fee. On the other hand, printing large volumes using web-to-print software may prove problematic due to the cost.


This is a technique used by manufacturers for boxes as well as pouches, particularly for food packaging. So, this method tends to produce prints that will last for a long time. However, the cost of the tools is quite high.

Which One Is The Best Fit For You?

The best technique to choose is determined by your needs as well as budget. In any case, flexography is a good option if you need to print large volumes at a cheap cost. Choose lithography for large quantities at a moderate cost on packaging with a flat surface.

In case you have low volumes of printing, silkscreen or digital printing may be an appropriate choice to go with. Rotogravure, on the other hand, maybe a suitable option if you have high volumes of items with intricate patterns. 

Step 2: Get Online

Choose Your Business Name

Inquire about your friends as well as family members, use your imagination, and write down every name you could possibly think of and you will be able to narrow it down.

The ideal and best business name is short, clear, and something that represents what you exactly do as well as see what works. Remember that the ideal and best business name is one that is short, clear, and something that represents what you exactly do as well as see what works.

Register Your Packaging Company

A vendor’s license is required for a legitimate company. In this regard, first of all, you should contact your local attorney. They will assist you with all of the paperwork. Also, contact the Secretary of State as well as the Department of Taxation or Revenue in your state.

You’ll have to register your documents at these places. You’ll also have to get a vendor’s license or seller’s permit as long as you’ll be making sales that are taxable. 

The regulations vary from one city to the next and from one state to the next. This license is essential since you may be asked for it by a few suppliers with whom you will deal in the future.

Selecting An E-Commerce Platform

Generally one would want to do an online search and select one of five of the most popular platforms, including Shopify, Magento, BigCommerce, WooCommerce, and a number of other options. 

It is considered to be a smart move. However, a feature-rich and fully functional website is required for long-term success. So, you should never make any spontaneous decisions

These are the two most popular eCommerce solutions on the market:

  • Software-As-A-Service (Saas) eCommerce Platforms
  • Open-Source eCommerce Platforms

SaaS-based eCommerce platforms are pre-built systems that are operated through the use of cloud hosting. This is an excellent choice if you don’t wish to worry about the technical aspect and just wish to concentrate on how the business operates and how it generates sales. 

There are various options you may choose from when it comes to managing your online business. Based on the options you choose, you will be charged a monthly recurring fee. All elements such as platform customization, web hosting, credit card processing, and security upgrades, and so on will be effectively handled by the vendor

  • BigCommerce
  • Shopify
  • Squarespace
  • Big Cartel
  • Volusion

On the other hand, open-source gives you a source code that you can use to install as well as set up your website. You get full control over your website, as well as increased customizability and scalability. 

Working with this platform specifically requires technical expertise or if you want, you can consider hiring a team. WordPress WooCommerce plugins, PrestaShop, and Magento are some of the most popular open-source platforms. 

Consider the characteristics that an eCommerce platform has to offer before making your decision.

SEO Friendly:

What are your goals in terms of SEO friendliness? If a customer searches for “packing business for the cookie jar,” your brand should come up in the top results, Right? You’ll need an SEO-friendly platform to rank high in search results. 

Also, in this regard, choose a platform that has basic SEO-friendly capabilities by default.


Most people will use their phones to look for a product or make purchases. You can simply target smartphone users if you have a mobile-friendly store. 


Moreover, you need to ensure that the payment method is secure in order to protect your customer’s data. Check to see whether the platform is secure by confirming if it supports SSL or HTTPS. To help protect your customer data, make sure the payment option is secure as well.

Product Management System:

For operations that are seamless and easy, you will need to choose a platform that allows you to upload products as well as maintain the listings of the products. 

One would require capabilities such as the ability to create variants of your products, dynamic catalog filters, the ability to map different shipping options, as well as sophisticated product listing, among others.

Multi-channel Integration:

 If you choose to sell your products on multiple channels, including eBay, Amazon, Etsy, and Google Shopping along with your own website, then you would have to integrate them into your business as soon as your business resumes at a good pace. Therefore, your store will need to have a platform that will allow you to connect it with other platforms as well. 

Step 3: Launch And Promote

Your packaging company is now ready to get started. You must create a marketing plan to ensure that your business reaches the target audience. 

Pre-launch Marketing 

  • Add a page on your website that suggests “Coming Soon”. 
  • Grow your email list.
  • Create a buzz on social media. 


  • Make your store SEO-friendly.
  • Establish connections with influencers. 
  • Create a blog. 
  • Create videos for YouTube. 

Final Words

This blog must have given you a basic understanding of what is required to start your own packaging business. all of the above-mentioned information will assist you in exploring the opportunities provided by the packaging market. 

You can employ professional web-to-print service providers if you need any sort of help.

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