A Step-by-Step Guide to Launching Your Print on Demand Business in Canada

How to start a Print on Demand business in Canada 2023


Want to start a print on demand (POD) business in Canada? With the rise of e-commerce and the growing demand for customized caps or other products, now is a great time to get into the POD business. Launching a POD business can be a satisfying venture, no matter if you’re a creative entrepreneur or a business person. To help you get started, we’ve compiled a simple guide explaining the most critical steps for creating your print on demand business in Canada.

What is a print on demand business?

A print on demand business is a type of business which is a part of e-commerce. This business receives orders for apparel, home decor, and different kinds of accessories only after the customers have placed their respective orders. This in turn avoids the need for keeping and maintaining storage inventories and allows customers to customize their choice of style as well as design shirts online for the wanted product. Due to its dynamic nature and cost-minimizing approach, the POD industry in the United States has witnessed a significant amount of growth.

The industry was valued at USD 4.90 billion in 2021, which represents an astounding growth. It is also expected to grow at the Compound annual growth rate (CAGR) of 26.1% between 2022 and 2030. This popularity is devoted to an increasing number of entrepreneurs and independent artists utilizing POD services to launch their brands without considerable upfront investments. Moreover, the growing consumer demand for unique, personalized and customized goods have added to this already sky-rocketing popularity. With the evolution in e-commerce, it is very well expected that print on demand business will further grow to reach soaring heights in the United States.

Read blog About What is Print-on-Demand? 

How to start a print on demand business: a general guide

ComCap says the digital printing industry began in 1993 and grew exponentially to $187.7 billion in 2018, just 25 years later. Print on demand (POD) business startup can be a thrilling endeavor. Here is a comprehensive overview with introductory steps:

  • Identifying your niche:

Research and choose a specific market or niche for your POD company. Consider considerations such as the target audience, trends, and profitability. For instance, you could specialize in custom-made apparel, home décor, or accessories.

  • Select a platform:

Choose a dependable POD platform that corresponds with your business objectives. Use the power of WTPBiz to make images that stand out. Our web-to-print software makes it easy and quick to make designs for your goods that stand out and get people’s attention.

  • Creating designs:

Create designs that resonate with your target audience and are distinctive and aesthetically pleasing. You can employ a graphic designer or create your artwork using design software. Take into consideration the trends of the market and evolving consumer preferences for better results and success.

  • Setting up your e-store:

Get started with creating an e-commerce website of your own. Some well-established platforms include Shopify, WooCommerce, or Etsy. Personalize your e-store with the elements of your brand. 

  • Source reliable suppliers:

POD suppliers with high-quality products, competitive pricing, and prompt order fulfillment should be chosen and reached out to. Make sure that they have a proven track record of providing excellent customer service and quality products.

  • Promote and list your products:

Upload your designs to the POD platform and create product listings on your online store. Create engaging product descriptions, implement high-quality visuals, and optimize your listings for search engines to boost your online visibility.

  • Marketing and promotion:

Create a marketing strategy to increase store traffic. It is advised to make use of marketing strategies such as social media platforms, content marketing, collaborations with influencers, and paid advertising to reach your target market. Prompt engagements with your customers, reviewing their feedback and nudging them to share their purchases on social media should be the goal.

  • Analyzing and Optimizing:

Analyzing your sales, reviewing customer feedback, and studying market trends on a daily basis should be followed to identify areas of improvement. Enhance your business further by experimenting with different designs shirt online, products, and marketing strategies.

According to Grand View Research, the global market size for print on demand was valued at $10.5 billion in 2020 and is projected to reach $21.98 billion by 2028, expanding at a CAGR of 9.9% from 2021 to 2028. This demonstrates the substantial growth prospects and potential for the POD industry.

Print-on-demand is expected to grow significantly over the next decade. In 2022, the global print-on-demand market was valued at $5.397 billion. It’s projected to reach $39.035 billion by 2031. That compound annual growth rate (CAGR) is approximately 26.2%.

How to start a Print on Demand business in Canada?

How to start a Print on Demand business in Canada

Starting a print on demand (POD) business in Canada requires multiple stages. Here is a summary of the procedure along with pertinent statistics:

  • Research market:

Conduct market research to identify popular product niches and the preferences of your target audience. There were over 27 million e-commerce users in Canada, which makes up 75% of the Canadian population, indicating an expanding market for online consumers.

  • Select a Niche:

Choose a specific product niche or industry to concentrate on. Consider demand, competition, and personal interest. In Canada, popular POD products include apparel, accessories, and home decor.

  • Create Designs:

Leverage the power of WTPBiz for creating standout designs! This web to print  software provides a seamless and efficient print solution to develop distinctive and eye-catching designs for your products. No need to hire a graphic designer; the user-friendly interface ensures anyone can craft appealing designs that resonate with your target audience’s tastes and preferences.

  • Identify a POD Platform:

Select a reputable POD platform that corresponds with your business objectives and provides a variety of product options. In Canada, popular POD platforms include WTPBiz.

  • Create online store:

Creating an e-store in Canada can be done by choosing e-commerce platforms such as Shopify, WooCommerce, or BigCommerce. Now, you can personalize your store to reflect the identity of your brand and integrate it with the POD platform of your choice.

  • Marketing:

Developing an efficient marketing strategy to promote your products is important before launching marketing campaigns. Make best use of social media platforms, email marketing, content marketing, and collaborations with influencers to reach your target  audience. According to Statista, 89% of Canadian internet consumers were utilizing social media platforms.

  • Monitor Sales and Analytics:

Monitor your sales, customer feedback, and website analytics to comprehend your company’s performance and make growth-driven decisions based on data. Analyze customer preferences and behavior to optimize your product offerings.

  • Expand and scale:

Consider expanding your product line, exploring new marketing channels, and investing in customer retention strategies as your business expands. Always adapt to market trends and customer requirements.

Statistics regarding the establishment of a POD enterprise in Canada can vary. To make informed business decisions, it is recommended to conduct additional research and collect up-to-date data on market size, e-commerce trends, and consumer behavior in Canada.

Read Blog AboutWhy Should You Launch a Print-on-Demand T-Shirt Business?

Is starting a print on demand business in 2023 worth it?

Print on demand (POD) businesses will offer numerous advantages in 2023, given the increasing demand for customized products and the convenience of online purchasing. ComCap says 1 out of 5 customers is willing to pay up to 20% extra for personalized products and services.

 Listed below are several essential benefits supported by pertinent data and statistics:

  • Low initial investment:

Comparative to conventional printing businesses, establishing a POD business requires a modest initial investment. The costs associated with equipment, inventory, and production space can be avoided by entrepreneurs. According to Printful, a prominent POD platform, all entrepreneurs require to get started is a computer and an internet connection.

  • Wide choice for products:

POD enterprises enable the creation of custom products in a variety of categories, including apparel, accessories, and home decor, among others. According to Grand View Research, the global custom T-shirt printing market was valued at USD 4314.0 million in 2022, reflecting the demand for personalized clothing.

  • web to print  convenience:

With web to print  eStores and user-friendly design software, consumers can create and customize their own products online with relative ease. This facilitates consumer retention and repeat purchases. 96% of Americans purchase online, according to Smart Insights, highlighting the potential customer base for an online printing business.

  • Scalability and adaptability:

POD companies are able to readily scale their operations to meet rising demand. As the POD platform handles the printing and fulfillment processes, entrepreneurs can focus on marketing, expanding product offerings, and targeting new markets.

  • Reduced Risk and Waste:

Unlike conventional printing companies, POD operates on a made-to-order model, which eliminates superfluous inventory and reduces the risk of unsold products. This results in reduced storage costs and less waste.

By capitalizing on the rising demand for custom products and leveraging the convenience of online printing order purchasing, entrepreneurs will have a lucrative opportunity to launch a POD business in 2023.

The cost of print on demand in Canada: is it too much?

A set of variables are studied and determined while deciding the cost for a print on demand business in any country. Suppose you want to start a POD business for tshirt design online or mug design, then variables such as the size of operations, product selection, and marketing strategies will determine the overhead costs. So, if you’re looking to start a business to design shirt online, here is a summary of potential expenses, along with pertinent data and statistics:

  • E-commerce platform:

A professional e-commerce platform, such as Shopify or WooCommerce, is required for establishing an online store. Monthly costs can range from CAD 29 to CAD 79, depending on the selected plan. (Origin: Shopify)

  • Website Development:

Customizing your online store may necessitate employing a web developer or utilizing pre-designed templates, which can cost between CAD 500 and CAD 5,000 depending on the level of complexity and customization requirements.

  • Printing equipment:

As the printing is typically outsourced to third-party printing partners, POD enterprises typically do not require upfront investments in printing equipment. If you decide to bring printing in-house, however, costs can vary considerably based on the size and type of printing equipment required.

  • Product samples:

Ordering product samples is necessary for quality control. Costs will vary based on the quantity and diversity of products, but an initial estimate of CAD 100 to CAD 500 can be considered.

  • Design software:

for example, software for t shirt designs for mug designs or tshirt designs online is essential. Design software, such as, WTPBiz begins at CAD 120 per month. However, inexpensive or free design tools such as Canva can also be utilized effectively.

  • Marketing:

Marketing strategies require campaigns, such as social media ads, influencer collaborations, and email marketing. The cost for this can vary significantly based on your strategy and budget allocation. Depending on your objectives, the monthly budget for marketing activities can range from a few hundred to several thousand dollars.

Keep in mind that these are just rough estimates, and that your company’s real costs may be different based on its unique circumstances and priorities. Launching a POD business in Canada requires substantial preparation, including market research, supplier bids, and a clear financial plan.

Read Blog About 10 Lucrative Niches of Print On Demand

Why WTPBiz?

WTPBiz.com provides the best web to print solution. We offer an extensive array of printing services to meet all of your requirements. Using our cutting-edge platform, you can easily create and personalize eye-catching designs for t-shirts, mugs, headwear, and more. Our user-friendly software for t shirt designs enables you to easily design t-shirts online, bringing your distinctive ideas to life. Enjoy the ease of online printing orders, superior products, and quick turnaround times. Whether you’re a business owner, an artist, or simply seeking to create personalized gifts, WTPBiz.com is your go-to source for high-quality print softwares. Unlock your imagination and begin designing custom products immediately!


In the end, starting a print on demand business in Canada is a good chance for people who want to be their boss. With the information in this guide and an effective plan, you can do well in the booming Canadian market.

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