CASE STUDY · CUSTOM PRICING & STORE REDESIGN
How we built Postermaster’s frame and matboard pricing, then took over running their store
Working with Postermaster since 2024, we built the pricing logic behind every frame order, redesigned their store, and now run it as their day-to-day Shopify team.
Custom Framing & Prints
INDUSTRY
United States
MARKET
Custom Pricing Engine, SKU Logic & Store Redesign
WORK DONE
Since 2024
PARTNER SINCE
A custom-framed print from Postermaster, priced and ordered through the flow we built for their exact frame and matboard combination.
THE CLIENT
A custom framing business selling more combinations than Shopify was built to price
Postermaster (postermaster.com) sells custom-framed posters and prints to customers across the US, where almost every order is its own combination of print, frame, and matboard. We started working with them almost two years ago, when they needed a way to price that combination correctly, and we’re still their Shopify team today.
postermaster.com
THE PROBLEM
Frame and matboard combinations that went past what three Shopify variants could price
Before we stepped in, Shopify’s three-option variant limit meant Postermaster couldn’t price frame style, frame color, size, and matboard color and width as one combination, and there was no clean way to tell from an order alone exactly what needed to be cut and framed.
WHAT WE BUILT
A pricing engine, an automatic SKU system, and a full store redesign
We built custom pricing logic directly into Postermaster’s Shopify store, tied it to automatic SKU generation, and later rebuilt the storefront around it, so the whole thing runs the way Postermaster’s business actually works, not the way Shopify’s default variant system expects it to.
PR
Every frame style, frame color, size, and matboard combination gets its own correct price, calculated live on the product page, past what Shopify’s three-variant limit allows on its own.
SK
Automatic SKU Logic
Every order generates its own SKU that spells out exactly what was chosen, so Postermaster’s team reads it straight off the order, no second-guessing what a customer picked.
UX
Store Redesign
A full UI/UX redesign of the storefront, built from scratch by our team and shipped on Postermaster’s live Shopify store, so the pricing complexity underneath never shows up as complexity for the customer.
A Postermaster product page, showing the frame and matboard combination priced live as a customer builds their order.
HOW IT WORKS TODAY
From frame choice to a print-ready order, priced correctly every time
The flow is built so Postermaster’s customers can put together their exact frame and matboard order without calling anyone to check the price.
01
Pick a print, then choose the frame style and size on postermaster.com.
02
Choose a matboard color and width to go with it.
03
The price updates instantly for that exact frame and matboard combination, no rounding up, no guessing.
04
At checkout, the order carries a SKU that tells Postermaster’s team precisely what to cut and frame.
WHAT CHANGED
Not a plugin bolted on, the pricing that let Postermaster sell this way at all
Postermaster couldn’t sell frame and matboard combinations the way they wanted to until this pricing logic existed. It’s not an add-on, it’s what makes their catalog possible.
✓
Customers get an exact price for their exact frame and matboard combination, not a rounded estimate.
✓
Every order carries a SKU that tells the team precisely what to build, so nothing gets framed wrong.
✓
The storefront was redesigned from the ground up, so the buying experience matches how customers actually shop for framed prints.
We also handle Postermaster’s day-to-day store work, from product listings to the copy on their category pages, so this case study covers more than one project.
What I appreciate most is their attention to detail and their ability to understand our needs rather than simply completing tasks. Communication has been excellent, and they have consistently helped us improve our Shopify store and overall online operations.
Masoud Mirnia — Postermaster
Still building with Postermaster, every day
We haven’t stepped back since we started. We’re part of Postermaster’s decisions about their store day to day, and we’re looking forward to helping them become a leader in custom framing in the US.
