CASE STUDY · PHOTO FRAME CUSTOMIZER & GALLERY WALL DESIGNER
How Pixmagic turned one-off print orders into a made-to-order wall art business
Three years in, WTPBiz still builds alongside Pixmagic, the Shopify store, the customer-facing apps, and the strategy behind both.
Wall Art & Custom Prints
INDUSTRY
Australia
MARKET
Photo Frame Customizer, Gallery Wall Designer
APPS USED
3 years
PARTNER SINCE
A Gallery Wall Designer order from Pixmagic, printed, framed, and shipped.
THE CLIENT
An Australian wall art brand, built one gallery wall at a time
Pixmagic (pixmagic.com.au) sells custom, personalised prints, from framed photo sets to acrylic and metal wall art, to homes across Australia. Customers trust the brand for its quality and its reviews, but three years ago the buying experience hadn’t caught up to that quality yet. That’s where WTPBiz came in: we built the Shopify store Pixmagic runs on today, and we’ve stayed close ever since, consulting on UI and marketing strategy as the business has grown.
THE PROBLEM
Every custom order started with an email
Before the Photo Frame Customizer and Gallery Wall Designer existed, “custom” at Pixmagic meant something slow. A customer would email their photo, someone on the Pixmagic team would resize it by hand, and the file would go to print without the customer ever seeing what the finished piece would actually look like on their wall. It worked, but it didn’t scale, and it left buyers guessing right up until the order arrived.
WHAT WE BUILT
Two apps that let customers see it before they buy it
We built the Photo Frame Customizer and Gallery Wall Designer to close that gap right on the product page, inside the same Shopify store we’d already built for Pixmagic.
FC
Upload a photo and watch it drop straight into the frame, at the exact size and finish being purchased, so there’s no guessing before checkout.
GW
Pick a layout by frame count, arrange and crop each photo, choose a border, and preview the whole wall as one piece, not six separate guesses.
SF
The Shopify store itself
We built pixmagic.com.au from the ground up, and we’re still in it, consulting on UI and marketing strategy as the brand scales.
The Gallery Wall Designer, live on a Pixmagic product page, filled with a customer’s own photos.
HOW IT WORKS TODAY
From layout to print-ready file, without a single email
The flow is simple enough that Pixmagic’s own customers run it themselves, no back-and-forth required.
01
Pick a layout on pixmagic.com.au, based on how many frames the wall needs.
02
Upload each photo, arrange it inside its frame, and crop it into place.
03
Choose a border style and finish the design.
04
Place the order. A print-ready file lands with the Pixmagic team, straight to production.
WHAT CHANGED
From ready-made prints to a full made-to-order catalog
The apps did not just remove the email step, they opened up what Pixmagic could sell in the first place.
✓
Custom, personalised prints now run on materials like acrylic and glass, not just paper, a product line that did not exist before.
✓
Gallery Wall Designer’s multi-frame layouts give customers an easy way to add more frames to one order, which pushes average order value up.
✓
The old email, resize, print, ship routine is gone. Every order now arrives as a print-ready file, automatically.
We’re working with Pixmagic to get exact conversion and AOV numbers on the record here next.
This has been a total game changer for us and all of our clients. The WTPBiz team are amazing people, easy to work with, and always available to support us.
Jewel Joseph — Pixmagic
Three years in, and still building
This is still an active partnership. WTPBiz and Pixmagic keep shipping new features and testing UI and marketing ideas together, the same way this whole thing started.
Product personalization technology for print businesses and custom-product stores.
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