CASE STUDY · PHOTO FRAME CUSTOMIZER & CUSTOM CHECKOUT
How Pixmywall launched a made-to-order photo frame brand on a fully custom WooCommerce buying flow
An ongoing partnership since 2025, WTPBiz built the Photo Frame Customizer plus the pricing and checkout plugins running underneath it.
Wall Art & Home Décor
INDUSTRY
France
MARKET
Photo Frame Customizer, Pricing & Checkout Plugins
APPS USED
Since 2025
PARTNER SINCE
A Photo Frame Customizer order from Pixmywall, previewed in its real frame texture before checkout.
THE CLIENT
A new photo frame brand, built by an established photo lab
Pixmywall (pixmywall.com) sells made-to-order, magnetic, no-drill photo frames to customers across France. The brand, part of Mon Labo Photo, launched around a patented magnetic wall patch, so a frame snaps onto the wall with no screws or holes. WTPBiz was brought in from the start to build the WordPress store’s product configurator, along with the pricing and checkout systems running behind it.
pixmywall.com
THE PROBLEM
A new product needed a buying experience WooCommerce couldn’t do out of the box
Before the Photo Frame Customizer existed, launching Pixmywall as its own brand meant building a buying experience from scratch, one where customers upload their own photos and see exactly how they’ll look in a real frame before ordering. Default WooCommerce had no way to preview a photo inside an actual frame finish, no way to run the brand’s volume pricing automatically, and its stock checkout added friction right where a fast decision mattered most.
WHAT WE BUILT
One app and two plugins that make the buying flow actually work
We built the Photo Frame Customizer and paired it with two custom WordPress plugins, one for pricing, one for checkout, so the whole buying flow runs the way Pixmywall needs it to, not the way WooCommerce ships by default.
PF
Upload multiple photos, preview each one in the actual frame texture and finish, apply a border and effects, then place the order, no guessing what arrives.
PP
Pricing Plugin
A custom WordPress plugin that runs Pixmywall’s volume pricing automatically, more frames in the order, the lower the price per frame, applied live in the cart.
CO
Custom Checkout
A custom checkout plugin that replaces WooCommerce’s default flow, so customers can finish their order in fewer steps, right after designing their wall.
The Photo Frame Customizer, live on pixmywall.com, showing a customer’s photo in its true frame texture.
HOW IT WORKS TODAY
From photo to print-ready order, without leaving the product page
The flow is built so Pixmywall’s customers can design and buy their entire photo wall themselves.
01
Upload one or more photos into the Photo Frame Customizer on pixmywall.com.
02
Preview each photo in its real frame texture and finish, then apply a border or effect.
03
Add frames to the cart, the pricing plugin applies Pixmywall’s volume discount automatically as the order grows.
04
Complete the order through the custom checkout, without going through WooCommerce’s default flow.
WHAT CHANGED
A brand launch, not just a feature add
The Photo Frame Customizer and its plugins didn’t just speed up an existing process, they were the buying experience Pixmywall launched with.
✓
Customers see the actual frame texture and finish on their own photo before they order, instead of guessing.
✓
The pricing plugin applies Pixmywall’s volume discounts automatically, no manual pricing per order.
✓
A custom checkout replaces the default WooCommerce flow, so customers order in fewer steps.
We’re working with Pixmywall to get exact conversion and AOV numbers on the record here next.
The team was responsive, flexible, and solution-oriented throughout the process. They were able to adapt to multiple iterations and provide practical solutions to the challenges we encountered during development.
Fabien Guiraud — Pixmywall / Mon Labo Photo
An ongoing partnership since 2025
This is still an active partnership. WTPBiz continues working with Pixmywall as they refine the configurator and prepare to launch more products in this space.
