CASE STUDY · PHOTO BOOK DESIGNER INTEGRATION
How The Lumaria went from Instagram DMs to 300+ photo book orders a month
We built The Lumaria’s photo book designer on Shopify from scratch, translated it into Turkish, and have kept improving it every month since, growing with them from zero to 300+ orders a month.
Custom Photo Books
INDUSTRY
Turkey
MARKET
Photo Book Designer Integration, Turkish Language
WORK DONE
Since 2025
PARTNER SINCE
A Lumaria photo book, designed and ordered entirely by the customer, from cover to final page.
THE CLIENT
A photo book brand that started out as nothing more than an idea
The Lumaria (thelumaria.com) is the first brand of its kind in Turkey, selling custom photo books to customers across the country. Before they came to us, they were just an idea and one Instagram page, where customers placed orders by sending a direct message and someone on the team built each book by hand.
thelumaria.com
THE PROBLEM
A new brand, running entirely on direct messages
Customers found Lumaria on Instagram and placed their order by sending a message. Someone on the team then built the photo book by hand, one conversation at a time. It worked for a handful of orders a month, but there was no way to grow past what one person could manage manually.
WHAT WE BUILT
A photo book editor customers use themselves, in their own language
We built The Lumaria’s Shopify store around our photo book designer from the very start and translated the whole editor into Turkish, so a customer can pick a design and build their own photo book without ever switching languages.
PB
Customers pick a design, upload their own photos, then crop and arrange them right in the editor before ordering.
TR
Turkish Language Editor
We translated the entire editor into Turkish, so every step, from picking a design to placing the order, reads in the customer’s own language.
PR
Automated Print-Ready Handoff
The moment an order comes through, The Lumaria’s team gets a print-ready file straight in their backend, ready to send on to production, no manual layout, no back and forth on Instagram.
A Lumaria photo book template, open in the editor a customer uses to build their own book.
HOW IT WORKS TODAY
From picking a design to a finished order, in one sitting
The whole flow runs on The Lumaria’s own store, in Turkish, so a customer never has to message anyone or wait on a reply to place their order.
01
Pick a photo book design on thelumaria.com.
02
Upload your own photos, then crop and arrange them right in the editor.
03
Finish the layout and pay for the book online, no messages back and forth.
04
The Lumaria gets the print-ready file straight away and sends it on to production.
WHAT CHANGED
One idea, now 300+ orders a month
Building one photo book by hand over Instagram messages meant Lumaria could only take on a handful of orders a month. Now a customer designs and pays for their own book online, and Lumaria is doing more than 300 orders a month, with new designs added every month.
✓
Customers design and order their own photo book, no messages back and forth on Instagram.
✓
Every order arrives at The Lumaria as a print-ready file, ready to send straight to production.
✓
The entire editor runs in Turkish, so customers never leave their own language to build a book.
Before: an idea and one Instagram page. Now: 300+ orders a month, and growing.
Before this, The Lumaria did not have a store, just an idea and a handful of orders built by hand from Instagram messages. Since launching in 2025, they have grown to more than 300 orders a month, with new designs added every month.
Orders per month, before and after this integration
Live today, with more of the story still coming
The photo book editor and the Turkish translation are both live on thelumaria.com right now. We keep shipping new designs and improvements every month as The Lumaria keeps growing, and we’ll keep this page updated as the story continues.
